eSeller Lab: November 2019

Saturday 30 November 2019

Flipkart Big Shopping Days, Mi Note 10 India Launch Teaser, WhatsApp Updates, and More Tech News This Week

Flipkart Big Shopping Days sale, Mi Note 10 India launch teaser, and WhatsApp for iPhone update were some of the big tech news stories this week. The possible India launch date for Vivo V17 and Honor View 30 launch also made the news.

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Flipkart Big Shopping Days 2019 Sale Begins: Best Offers on Mobile Phones, Laptops, and TVs

Flipkart Big Shopping Days sale is back this month with hundreds of deals and offers. We've handpicked the best deals you can grab on mobile phones, laptops, TVs, and more today. The sale will be open until December 5.

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Black Friday 2019: Shopping Frenzy Goes Global, and Not Everyone's Happy

People don’t celebrate Thanksgiving in India, France, Russia, or South Africa - but they do shop on Black Friday.

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China Seeks to Root Out Fake News and Deepfakes With New Online Content Rules

Chinese regulators have announced new rules governing video and audio content online, including a ban on the publishing and distribution of "fake news" created with technologies such as artificial intelligence and virtual reality.

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Black Friday 2019 Sales: The Best Tech Deals You Can Grab From India

Black Friday 2019 sales have kicked off in the United States. It's a good chance to grab some electronics at a discounted price. We've hand-picked the best deals you can grab from India.

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Black Friday 2019 Turns 'Block Friday' as French Activists Bar Access to Amazon Depot

Dozens of activists blocked an Amazon distribution centre outside Paris on Thursday to protest the environmental damage they say is caused by rampant consumerism during "Black Friday" sales.

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Amazon Must Check for Trademark Violations, EU Top Court Adviser Says

Amazon is not liable for unwittingly stocking trade mark infringing goods for third-party sellers, but should be diligent in checking whether products are legal, an adviser to Europe's top court said on Thursday.

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IAMAI Seeks Clarity on Personal Data Protection Bill

The Internet and Mobile Association of India (IAMAI) has sought clarity over the Personal Data Protection (PDP) Bill, which is in the public domain for consultation.

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Scammers Increasingly Using Browser Push Notifications to Defraud People: Kaspersky

The monthly number of users affected by fraudulent browser push notifications as a means of phishing and advertising has grown from 17.2 lak

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Black Friday 2019: What to Buy From India and How to Prepare Yourself

Black Friday 2019 is just around the corner and if you're wondering what to buy from India, we've prepared a simple guide to help you prepare for the Black Friday sale. The general rule of thumb is to grab a great deal as long as it's not too heavy because shipping can break your budget.

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The Suburbs Are Kicking the Animals Out. Enter the Animal Rescue Squad.

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A Photographer Who Tours With Beyoncé and Jay-Z

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Friday 29 November 2019

Oyo Valuation Continues to Soar Despite Losses

Oyo’s valuation has almost doubled in a year, reaching $10 billion between September 2018 and October 2019, despite significant losses in the financial year ending on March 31.

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Flipkart Introduces Saathi to Mimic Salesperson Assistance

Flipkart has introduced a smart assistive interface feature called "Saathi" that aims at mimicking the typical real-life shopping experience for consumers who are comfortable being assisted by a salesperson.

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Interpol Group Delays Criticism of Encryption After Objections

The international police organization Interpol put off plans to condemn the spread of strong encryption after objections by tech companies and civil liberties advocates, according to two people familiar with the matter.

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Amazon Said to Have Built a More Powerful Data Centre Chip

Amazon.com’s cloud computing unit has designed a second, more powerful generation of data centre processor chip, two sources familiar with the matter told Reuters.

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Love Letter: Do Labels Even Matter?

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Black Friday 2019: Shopping Frenzy Goes Global, and Not Everyone's Happy

People don’t celebrate Thanksgiving in India, France, Russia, or South Africa - but they do shop on Black Friday.

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China Seeks to Root Out Fake News and Deepfakes With New Online Content Rules

Heroes for Children

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Here’s What’s Happening in Your Teenager’s Bedroom

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Thursday 28 November 2019

Black Friday 2019 Sales: The Best Tech Deals You Can Grab From India

Black Friday 2019 Turns 'Block Friday' as French Activists Bar Access to Amazon Depot

Amazon Must Check for Trademark Violations, EU Top Court Adviser Says

IAMAI Seeks Clarity on Personal Data Protection Bill

Does It Matter How Many We Are?

By BY LAURA ZIGMAN from NYT Style https://ift.tt/37P6SZi

Scammers Increasingly Using Browser Push Notifications to Defraud People: Kaspersky

Google Firings Spark Dissent in the Company’s Ranks

Google on Monday fired four employees on the grounds they violated data security policies, prompting ire among colleagues concerned it was retaliation for worker organising.

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Google Shopping Adds New Features to Connect Users, Retailers in India

Google on Tuesday integrated 20,000 Google My Business listings into the shopping experience on search, which brings automatic updations of listings on Google My Business and local language support.

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Cyber Monday Is Usurping Black Friday and Changing the Way Retailers Offer Discounts in the US

Growing number of Americans are shunning Black Friday in favour of its online counterpart, part of the broader move away from brick-and-mortar retail.

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Flipkart Introduces Saathi to Mimic Salesperson Assistance

Should I Break Up With My Boyfriend?

By BY PHILIP GALANES from NYT Style https://ift.tt/33uu8Iq

Interpol Group Delays Criticism of Encryption After Objections

Wednesday 27 November 2019

Amazon Said to Have Built a More Powerful Data Centre Chip

Privacy Lapses Could Be Part of Google, Facebook Antitrust Cases in the US

Antitrust authorities probing Facebook and Alphabet’s Google have struggled with scrutinizing companies whose products are popular and free. Now they may have a solution: Use privacy as a test.

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eBay to Sell StubHub for $4 Billion to Swiss Rival Viagogo

Eric Baker, Viagogo's founder and CEO, also co-founded StubHub while in business school, but left before the business was sold to eBay in 2007.

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Google Fires Four Staffers Amid Protests, Accuses Them of Data-Security Violations

Google announced Monday it had fired four employees for what it said were violations of its policies around accessing and sharing internal documents and calendars.

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Oyo Projects Losses in India, China Until 2022: Internal Report

Oyo's internal projections showed it may not make a profit in India and China until 2022, even as the India-based hotel chain revealed a six-fold rise in losses during fiscal year 2019.

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Modern Love Podcast: Alicia Keys Reads ‘Who’s Allowed to Hold Hands?’

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What the Marvelous Mrs. Maisel Wears Offscreen

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When Department Stores Were Theater

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Peter Berlin, the ’70s Gay Sex Symbol, Takes New York

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Let’s Give Them Something — Anything — to Talk About

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How One Social Media Consultant Builds Her Clients' Brand Influence on Twitter

As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing.

With over eight years experience spanning across both B2B and B2C industries, I'm passionate about everything involving social media -- especially Twitter.

Twitter is exceptionally exciting to me because it's a fantastic tool for building a brand and brand influence. It's easy to find and take part in conversations, stay on top of news (stories usually break on Twitter before anywhere else), find content, connect with people, and actually be social on social media.

Additionally, it's a fast-paced network, which allows you to continuously drive traffic and share information without the content fatigue you find on other social media networks.

Here, let's explore the nine strategies I've used to help myself, and my clients, build brand influence on the platform.

9 Effective Strategies to Build Brand Influence on Twitter

1. Optimize your profile.

The first thing you can do to start building brand influence on Twitter is to fill in your biography, choose a profile image, and create a header image for your profile.

Building influence begins with the basics of your profile because that's what your potential followers will look at (aside from your content) to decide if they want to follow you. Your profile will also help you come up in searches, so it's important to have it be optimized for your success.

Be sure to make your profile more searchable by using keywords in your biography and use the link in your bio to promote specific posts or landing pages.

Twitter gives you one link space and you can always sneak one more link into your bio, so use these to your advantage! When you have a new product, blog post, or landing page to promote, pop your link in your bio with a call-to-action. If you have folks clicking around your profile, this can be a great way to generate a little more traffic.

2. Tweet consistently.

Tweeting and showing up consistently is essential in building a following on Twitter. Ultimately, social media marketing is a commitment. Post consistently to stay in front of your audience's eyes and keep growth going.

Try starting at three tweets per day and go up from there. There are so many subjects you can tweet about, including quotes or industry statistics, quick tips related to your industry, or new blog posts you've published.

Here are a few additional ideas to get you started:

Ask questions
Run Twitter Polls (with the built-in Twitter Polls tool)
Tweet a series of blog posts as a list
Use GIFS
Try Live Videos
Use Twitter Moments to recap an event or compile a few tweets around tips or tools
Use Twitter Events in the analytics dashboard to know what events are coming up that may be relevant for your brand to tweet about

Remember that not all your tweets need to be original. Include shares from other sources and retweet others, as well. I love using the "Retweet with comment" feature to add my own ideas to a re-tweet.

Lastly, it's important to note -- there are so many ways to tweet with 280 characters. You can create multi-link posts like lists or mini round-ups, have fun with emojis, and much more.

Twitter really lets you get creative with how you tweet.

3. Engage with others.

The most effective way to build a following on Twitter (and on every social network) is to engage with others.

There are many opportunities for engagement on Twitter -- for instance, you might consider joining a Twitter chat, looking up and following event hashtags, or keeping an eye out for trending topics related to your brand.

Interact with other's tweets by liking, retweeting and responding to posts.

4. Pin posts to your profile.

Pinning posts to the top of your profile is an effective strategy for getting more eyes on your content.

You can create a newsletter sign-up, a tweet linking to your new blog post, or any piece of content that could be compelling to your Twitter followers. Pinned tweets remain at the top of your profile until you take them down. Try pinning tweets to your latest download, newsletter, or company website.

5. Participate in Twitter chats.

Participating in Twitter chats is an effective strategy that helps you engage with your target audience and build brand influence on Twitter.

There are Twitter chats for just about everything (and if there isn't one in your niche, why not try starting one?). Get to know your audience, and figure out which chats they might be hanging out in, then go ahead and participate in the chat.

Don't sell or push your links using the chat hashtag, however, since that can come across as insincere. Instead, actually take the time to be part of the conversation and focus on adding value.

6. Use Twitter lists.

Twitter lists are used for grouping Twitter users. They are a simple way to "curate your own timelines", cutting through general timeline chatter. Twitter lists can help you organize the people you follow, and are a great tool to build your Twitter following and social media relationships, as well.

You can create private or public Twitter lists based on whatever topic you want, add people or brands (even ones that you don't follow), and look at only the tweets from users you have added to your list. You also have the ability to subscribe to other users' lists, and others can subscribe to yours.

Besides helping you keep you up-to-date with tweets from your favorite accounts, there are many benefits for growing your following, building relationships, and creating more value for your followers.

Here are a few Twitter list methods to build your following:

Curate lists by topic: Create lists of employees, event attendees, etc. They will get a notification that they've been added to your list, which informs them of your brand while making them feel special. You can add someone to your list without actually following them, which is ideal if you're concerned with your following-to-follower ratio.
Never miss a tweet: Because Twitter lists only show you the tweets from the members you've added to it, it's easier to find content in your feed that you care about, making it easier to share high-quality and relevant content with your network.
Create resource lists: Have a favorite brand-related blog, or influencers you admire? Resource lists can help you provide your followers with more value, while also enabling you to capture the attention of influencers if you include them in your list.
Thank you lists: Yet another way to engage with customers -- if someone mentions you, checks into your restaurant or event, or shares your content, you can add them to a list and let them know you appreciate them.

Each Twitter list has a unique link -- which gives you some versatility when it comes to sharing the list with others. Again, lists are all about adding value.

7. Use visuals.

Visual content is important on Twitter. Be sure your images are sized correctly and create a signature look and feel for your account. This is great for engagement and attracting eyes to your posts in a cluttered feed.

Additionally, decide how you want your account to come across visually. This means choosing the right colors, specific filters, and giving photos a consistent look.

8. Use relevant hashtags.

Hashtags are such a major part of Twitter -- in fact, they were even invented on this network.

Hashtags are used for searching, which means an opportunity to get in front of new eyes. When you choose hashtags for your next post, think about how people are searching for your content topic.

You'll also want to consider how saturated a hashtag might be -- targeting is the name of the game. The Twitter rule of thumb is to use no more than two hashtags per tweet, so using them strategically for growth is essential.

9. Leverage videos and live videos.

Videos have such amazing reach on social media, and the same goes for Twitter. Link your YouTube videos and create shorter videos specifically for Twitter.

I also suggest sharing Twitter videos in the same way you'd share Instagram Stories -- go behind the scenes, share different parts of your day, etc.

10. Analyze your account.

My last tip, and one I feel is incredibly critical to your success on Twitter, is staying on top of your Twitter analytics. Keep track of followers, engagement rates, retweets, and more with Twitter's very own analytics dashboards.

Keeping up with your analytics will help you build your audience by repeating what's working and getting rid of what isn't.

Twitter offers deep analytics via analytics.twitter.com. The Twitter analytics home page gives you a nice overall snapshot of your account, including your top tweets, mentions, tweet impressions, and profile visits in one-month increments.

The dashboard also lets you know if activity is up or down for a 28 day period. You can click on "view tweet activity" to dive further into analytics for individual tweets.

Make it a habit to check your analytics on a regular basis to see what days you garnered the most impressions and what you tweeted, so you can repeat the magic.

Ultimately, there is really no "hack" to building influence and growing your followers on Twitter.

Using a combination of the things we covered in this post, you will see growth and increased engagement on your Twitter account. My goal for 2020 is to leverage Twitter Videos more often -- so I'll hopefully be seeing more of you by going live from my Twitter account, as well.

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What Does ‘Black Friday’ Even Mean Anymore?

By BY VANESSA FRIEDMAN from NYT Style https://ift.tt/33qQFWy

What Are the Benefits of Probiotics?

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Holiday Eating Got You Anxious?

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What is Double Opt-In in Email Marketing?

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out?

You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process.

To ensure the best results from your email marketing campaigns, keep reading to learn what double opt-in is, and how to set it up.

Double Opt-in vs. Single Opt-in

In one step, users can subscribe to emails that use single opt-in. This means that the only thing users have to do to subscribe is type their email address into the required field. Single opt-in is helpful for marketing teams that want the process of signing up for automated emails to be as quick as possible.

A great benefit of single opt-in is the opportunity to grow your email list faster. The simplicity of automatically subscribing users is helpful if you want an expansive contact list.

On the other hand, double opt-in offers an extra confirmation step to verify each email address added to your contact database. When this setting is enabled, contacts who are created will receive a follow-up email with a link to confirm their email subscription.

This extra step could be useful for generating higher-quality leads for your email campaigns. Someone who has inputted their email in a text box might not realize they've subscribed to your email newsletter, and feel frustrated when they begin receiving emails. By using double opt-in, you're ensuring each site visitor wants to subscribe to your newsletters.

Another great asset to double opt-in emails? You can create them right in your HubSpot CRM, no matter which version you have. After creating them in HubSpot, you can send them to your contacts that are created in HubSpot.

If you're a HubSpot customer, keep reading to learn how you can enact double opt-in for your emails today.

HubSpot users can configure both single and double opt-in by creating an email campaign and setting it up within HubSpot's CRM. This feature is available for free marketing tools, Marketing Hub Starter, Basic, Professional, and Enterprise.

It's important to note that in HubSpot, double opt-in forms are specific to the email account that confirmed the subscription, so if contacts update their emails, they will have to re-subscribe.

Now, let's walk through how to set up double opt-in.

How to Set Up Double Opt-In

For this walkthrough, all you'll need is your HubSpot dashboard and copy for the double opt-in. The entire process should only take around 20 minutes.

1. Access email options

In the upper right-hand corner of the HubSpot toolbar, access your email options by clicking the "Settings" graphic. The picture below illustrates what you should see when you open Settings.

On the left side of the toolbar, you want to click "Marketing," > "Email," > "Subscriptions." If you scroll to the bottom of the page, you will see double opt-in features and customization tools. From here, you will create and publish the email.

2. Create an opt-in email

Before enabling double opt-in, you will have to create an email that contains the subscription option. To do this, click "Publish opt-in email." I provided an example of this below and noted three important factors that should be in the email.

First, clicking "Edit details" lets you customize the subject line and preview text. Second, ensure the "Confirm your subscription" option is in the body of your email. Third, click "Next" > "Update" to ensure that your email has been published and saved.

3. Customize the feature

Back in the "Subscriptions" tab, (I just clicked the "Back" button), enable the opt-in switch by toggling it to "On." From there, you can customize the ways your email is seen by filling in a few fields, pictured below.

Under "Enable options," you can choose how customers will see your email.

Enable for some pages only: Choosing this will ensure certain HubSpot pages you have are enabled for double opt-in.
Disable for some pages only: This will enable double opt-in on all HubSpot pages. New contacts created through an API or import will have to confirm their subscription type using their email link.

If you choose, you can also create a new page in the dropdown menu fields and publish a follow-up email that subscribers will receive once they confirm their subscription.

And from there, you have double opt-in fully set up to send to your contacts. On the contacts controls, you'll see an option to send them the double opt-in email. Remember, in order for a subscriber to sign-up for your marketing emails, they'll have to open your double opt-in to confirm their intent manually.

Double opt-in is an excellent way to get a feel of the contacts who are most interested in your content. This can make your metrics more accurate when reporting email marketing ROI. Further, you'd be able to tailor the emails based on the response rate, making them even more targeted towards your audience.

For more information on email marketing, check out our ultimate guide here.

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Google Firings Spark Dissent in the Company’s Ranks

Tuesday 26 November 2019

Black Friday 2019: What to Buy From India and How to Prepare Yourself

Black Friday 2019 is just around the corner and if you're wondering what to buy from India, we've prepared a simple guide to help you prepare for the sale event.

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Google Shopping Adds New Features to Connect Users, Retailers in India

Cyber Monday Is Usurping Black Friday and Changing the Way Retailers Offer Discounts in the US

The 'Silicon Six' Spread Propaganda. It's Time to Regulate Social Media Sites.

Sacha Baron Cohen, best known for his satirical characters Ali G and Borat, has penned an opinion piece for The Washington Post.

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Snapdeal Crosses 100 Million App Downloads on Google Play

Snapdeal has crossed 100 million app downloads on Google Play Store, registering a gain of 37 percent over 7.3 crore downloads a year ago, according to the e-commerce player on Monday.

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Google Study Finds Indians Rely on Online Info When They Are in Stores

Urban offline shoppers are using the internet in varied ways for all their product purchases, including researching online when they are at an offline store influencing their final purchase decision, a new study by Google said on Monday.

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Airtel Acquihires Gurugram-Based Startup Quikmile

Airtel on Monday announced the acquihire of Gurugram-based start-up Quikmile, which focuses on building tech-enabled logistics platforms for India.

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Twitter CEO Jack Dorsey's Alleged Account Hacker Arrested

The minor hacker who allegedly hacked Twitter CEO Jack Dorsey's account by the 'SIM swapping' technique in August and sent out numerous anti-semitic and Nazi-related tweets has been arrested.

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Apple TV+ Renews M. Night Shyamalan's Servant Even Before It Premieres

Apple has confirmed a second season of M. Night Shyamalan's "Servant" ahead of its series premiere on November 28.

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Paytm Raises Fresh Funding From Global Investors, Said to Now Be Valued at $16 Billion

Paytm said on Monday it has raised fresh funds from a group of investors, including existing backers such as SoftBank's Vision Fund and Alibaba's Ant Financial.

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HP Rejects Xerox Takeover Offer Again

HP on Sunday reiterated its rejection of Xerox's $33 billion takeover bid, saying the sum "significantly undervalues" the company.

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World Wide Web Inventor Tim Berners-Lee Has an Ambitious Plan to Take Back the Net

The "Contract for the Web" seeks commitments from governments and industry to make and keep knowledge freely available.

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Pete Hamill ‘Ain’t Done Yet’

By BY ALEX WILLIAMS from NYT Style https://ift.tt/2pPm2fM

How to Build, Run, & Analyze Marketing Reports [Examples + Templates]

As marketers, we’re making important decisions on behalf of our company and team every day. In addition to using our best judgment when it comes to making these decisions, it’s ideal to also utilize data and metrics when we can.

Now, you’re likely already tracking marketing metrics such as traffic, leads, and customers — these are all critical parts of the bigger picture of your marketing funnel and flywheel. But as critical as these metrics are, they’re not enough to inform broader marketing decisions that impact your entire organization.

This is where marketing reporting comes into play. This guide will help you further explore the marketing reports you can run to properly analyze your data and make truly informed decisions.

Marketing reports vary depending on what data you’re reviewing and the purpose of each report. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took for them to become a customer.

Take our free, 20-minute HubSpot Academy course on marketing reporting to measure success and optimize your efforts.

To reiterate: Marketing reports inform decisions. You wouldn’t run a marketing report to review data performance or check on an ongoing goal — for these purposes, you’d glance at your marketing dashboards.

Let’s look at it this way. Compiling a marketing report for knowledge’s sake is synonymous with scheduling a meeting to simply review a project. Who likes to attend a 30-minute meeting to simply review what could've been shared via email? Not me.

The same goes for marketing reporting. Reports should help you make a decision or come to an important conclusion — similar to how a meeting would help your team deliberate about a project or decide between project resources.

In short, marketing reporting is a highly valuable process if used and crafted properly. In the next section, we’ll dive into how to build a marketing report.

How to Build a Marketing Report

As we said above, there are plenty of different marketing reports you can run; we’ll be reviewing some examples in the next section. For this reason, this section won’t focus on what specific data to put into your marketing report — that will depend on what type you decide to run. (Remember, if you’re building a marketing dashboard, that process is a bit different.)

We’re going to discuss how to build marketing reports that inform your decisions and benefit your audience (whether that’s your team, CEO, or customers).

Most of your marketing reports will contain a few of the same elements:

Title. What is your marketing report analyzing? Whether you’re running a report on campaign performance, quarterly blog performance, or monthly leads, be sure to title your report so the intent is clear. This is especially important if you’re sharing your report with people outside of marketing.
Reporting period. Your marketing report should reflect a certain time period. This period can be a few days, months, or even years. Analyzing your data within a time period allows you to compare performance to past periods.
Summary. Your report summary should reflect the key points of your report, including your wins, losses, and goals for the next reporting period. It’s basically the TL;DR of your report.

Next, let’s dive into the report specifics. Valuable, insightful marketing reports recognize two distinct components: purpose and audience.

Choosing a Purpose for Your Marketing Report

A marketing report should help you make a decision. Choosing the intent of your marketing report (i.e. the data you’re analyzing) is simple; however, it’s how you’re going to use this data to make a decision or draw a conclusion that’s more difficult.

This is true for two reasons:

Marketing reporting is more often than not performed to simply review data, which is a waste of time.
Data points can be used to draw multiple conclusions or make multiple decisions, so you should know precisely how you’re going to use the data before you draw it.

You should determine the goal of your marketing report before you pull any data. Once you make this impending decision, list all the data that might be relevant. From there, you’ll have a much better idea of what reports to run and how to use said data.

Choosing an Audience for Your Marketing Report

Marketing reports are highly valuable because they can inform so many different decisions — decisions made by a wide variety of people across your organization. Whether you’re delivering a marketing report to your team lead, department manager, or CEO, your marketing report must be tailored to whoever may be reading and using it.

Here are a few ways to do this:

Ask your audience what they need. If you know the decisions your audience needs to make, you’ll know what data you need to pull and analyze. Knowing this will also help you avoid running reports your audience doesn’t care about.
Speak in their language. Marketing involves a lot of acronyms and jargon. While your team members understand what you’re saying, your executive team and co-workers outside Marketing may not be so fluent. Consider your audience when writing your marketing report and be sure to choose words and descriptions that they’ll understand.

Don’t mix audiences. If you’re creating a marketing report for a mixed audience, it’s best to create separate reports for separate audiences. For example, you wouldn’t create the same report to give your CEO and Marketing co-workers; you’d likely break this into two reports with different data and verbiage. This will allow your audience to be able to focus on the data and analysis that’s most relevant to them.

Marketing reporting can take up a lot of your time. Here are some best practices to help you work smarter, not harder.

1. Schedule your marketing reports.

Whether you create a recurring reminder on your calendar or set your reports to automatically run, schedule your marketing reports ahead of time. This will take the guesswork out of when to run your reports and when to send them to the relevant audiences.

Schedule daily, weekly, or monthly reports and send them directly to your team’s inboxes with the HubSpot Marketing Hub Reporting add-on.

2. Collect feedback from your audience.

As you send out your marketing reports, ask for feedback from your audience. Whether you ask an open-ended question like, “How did this report help you?” or provide a short Google Form, gathering feedback from those using your reports can help you improve them in the future.

3. Create marketing report templates.

If your marketing report will be designed the same way each and every time you send it out, consider turning it into a template. This will save you time and energy building each template and provide a reliable, predictable report design for your audience to read.

Make your monthly reporting faster and easier with these free monthly marketing reporting templates.

4. Put your most valuable data first.

Long marketing reports are fine as long as all the data you include is valuable and helpful for whatever decision you or your team need to make. However, you should place the most impactful data first so that your audience can stop reading once they’ve made up their minds. Nobody wants to read an entire report to only utilize the final page.

5. Visualize your data as much as possible.

Did you know that humans process visual data 60,000x faster than written data? Illustrated data (e.g. graphs and charts) are also more believable, according to this study by Cornell University.

When possible, include visual data in your marketing reports. Not only does this help your reports pack a greater punch with your coworkers and executives, but it trims down the time and effort needed to digest your data. To do this, include charts from Excel or screenshots from your reporting tools (like HubSpot Marketing Hub). You can also use heat maps if you’re reporting on website performance.

Marketing Reporting Examples

There are hundreds of reports that you can run to dig into your marketing efforts. At this point, however, you’re likely asking, “Where should I start? What are those basic marketing reports I can run to get more comfortable with all the data I’ve been tracking?”

Well, we’ve pulled together these five marketing reporting examples for you to use to get started.

Note that you will need some type of marketing software (like HubSpot Marketing Hub) to do this. You should also make sure your software allows you to export the data from your software and manipulate it in Excel using pivot tables and other functions.

Learn how to create an Excel graph, make pivot tables, and use VLOOKUPS and IF functions with this free guide and video.

Since we use HubSpot for our reporting needs, I'll show you how to compile these reports using the Marketing Hub tool. (The data below is sample data only and does not represent actual HubSpot marketing data.)

1. Multi-Touch Revenue

As a marketer, you’re a big part of your company’s growth. But unless you can directly tie your impact to revenue, you’ll be forever underappreciated and under-resourced. With multi-touch revenue attribution, you tie closed revenue to every marketing interaction — from the first-page view to the final nurturing email.

That way, marketers get the credit they deserve and marketing execs make smarter investments rooted in business value instead of vanity metrics. As a bonus, multi-touch revenue attribution can help you stay aligned with your sales team.

HubSpot customers can create multi-touch attribution reports quickly; HubSpot’s attribution tool is built for real people, not data scientists. (It also connects every customer interaction to revenue, automatically.) Navigate to your dashboard, and click Add Report > Attribution Report. Select from the set of pre-baked best-practice templates, or create a custom report of your own.

Note: Enterprise HubSpot customers can do this in their software if they have their Salesforce integration set up with Account Sync turned on.

multi-touch revenue attribution marketing reporting hubspot

How to Analyze Revenue Reporting

To analyze revenue reporting, figure out what’s working and double down on it. Look at the revenue results from different channels and see where you had the most success. Use this information to decide what marketing efforts to invest in moving forward. For example, if you notice that your Facebook campaigns drove a ton of revenue, run more Facebook campaigns!

Multi-touch attribution reports should be run monthly to understand the broader business impact of your marketing channels. While revenue is important, you should also dig into some of your other metrics for a more complete picture.

2. Channel-Specific Traffic

Understanding where your traffic is coming from will help you make strategic decisions as you invest in different marketing channels. If you see strong performance from one particular source, you may want to invest more resources in it. On the other hand, you may actually want to invest in some of the weaker channels to get them on pace with some of your other channels. Whatever you decide, source data will help you figure that out.

HubSpot customers can use the Traffic Analytics report (under Reports > Analytics tools in your navigation) to break down traffic by source.

Want to get an even deeper understanding of your traffic patterns? Break down your traffic by geography. (Example: Which sources bring in your most traffic, in Brazil?) You can also examine subsets of your website (like your blog vs. your product pages).

channel-specific traffic marketing reporting hubspot

How to Analyze Channel-Specific Traffic

Take a look at what channels are performing well. Based on your goals, that could mean looking at the visitor data or focusing on the visit-to-lead and lead-to-customer conversion rates. Here are a couple of different ways to think about your data:

If you get a lot of traffic from a certain channel, but the channel is not necessarily helping your visitors move down the funnel, it may mean that you should invest more in other channels or optimize that underperforming channel for conversion.
Think about how you can invest resources in your strongest channels. Did you run a campaign that helped the channel perform well? Was there a piece of content you created that set it off? Consider how you can replicate your past success.
If you haven't worked on a particular channel, it could be a good time to test it out. Think about how you can incorporate multiple channels into the same campaign.

Pulling this data weekly will allow you to stay up-to-date on how the channels are performing. If a channel took a turn for the worse, you'll have enough time to remedy the situation before it gets out of control or you waste resources. Pulling the report daily may be a bit overboard since some channels take multiple days to be effective and pulling it monthly would prevent you from responding with agility — so, weekly data is ideal.

3. Blog Posts by Conversion

Blogs have become a marketer's best friend. There’s a direct correlation between how often a company blogs and the number of leads they generate (not just the amount of traffic they drive). So, it's critical you monitor how well your blog is helping you grow that critical metric.

Reporting on your blog leads is a quick way to see how many leads you're generating on a daily, weekly, or monthly basis — and by what channel. This report is a great way to understand what channels are strongest for your blog, where you should spend more promotion time, and how well your content is performing over time.

If you're using HubSpot, creating a blog leads report is easy. Navigate to Add Report from any of your dashboards, and choose Top blog posts by contact conversion. This report shows the posts that were most often seen by contacts immediately before filling out a form on your website.

top blog posts by contact conversion marketing reporting hubspot

How to Analyze Blog Posts by Conversion

Look at how many leads you're generating from your blog over time. If you see spikes in leads, you know to dig into your content to see if certain topics are more successful at generating leads than others. The more you can run these reports to figure out what works and what doesn't work, the better off your marketing and blogging will be.

This type of data should be pulled on a monthly basis to ensure you’re writing the most relevant content over time.

4. New Contacts by Persona

Every marketer needs to be well-versed in their buyer personas — but you need to do more than just understand them. It's important to track how many new contacts you're actually adding to your database based on each persona. This will help you determine how accurate your buyer personas are and how successful your marketing is in targeting and reaching them.

To report on this in HubSpot, plot your contacts by Create date, which will show the date on which you added a new contact to your database. Then, break down your report by persona.

contacts by persona marketing reporting hubspot

How to Analyze New Contacts by Persona

Did you run a marketing campaign around a particular topic? Did you focus on promoting your content through specific channels? What did you do that led to an increase or decrease in persona acquisition? Digging into this report can help you allocate resources more wisely to grow different segments of your business.

Pulling this report on a monthly basis can give you insight into how your campaigns affect new contacts by persona — and might even shed light on an imbalance in resources dedicated to certain personas.

5. Lifecycle Stage Funnel

Another way to segment your contact database is to look at how they appear by lifecycle stage. This will give you a sense of how many leads, subscribers, customers, and opportunities you have in your database in a certain time period. This data will help you understand if you need to generate more leads or if you should be more focused on closing your current leads. It will also give you a general understanding of the quality of your contact database.

As a HubSpot customer, create a funnel report by clicking Add Report from any dashboard, then choosing the Funnels category. Pick which stages you’d like to include, select your visualization, and you’re off and running.

lifecycle stage funnel marketing reporting hubspot

How to Analyze a Lifecycle Stage funnel

This report will give you an overview of how your leads are progressing through the buying process. Use this report to see what areas of your funnel you need to address for greater efficiency.

For example, if your report shows that you’re doing a great job of generating leads, but not converting any to MQLs, update and optimize your nurturing program. Pulling monthly funnel reports can help you stay on top of the efficiency of your marketing process

Marketing Reporting Helps You Grow Better

Marketing reporting is a vital part of your marketing efforts and the growth of your business. By understanding how efficient and effective your marketing is, you can better allocate time, resources, and money — and make well-informed decisions, to boot. Start with these marketing reporting examples and expand your reporting as you begin to utilize more data.

Editor's note: This post was originally published in April 2014 and has been updated for comprehensiveness.

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Tiny Love Stories: ‘She Was on Top of Me in the 3 a.m. Darkness’

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What Makes a ‘Narrative Violation’?

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Smart Targeting: The Better Way to Reach Audiences & Customers

Have you ever visited a website you frequent and found that the text interacts with you?

For instance, when I log onto Mailchimp, my dashboard says, "Welcome back, Kayla" -- this is because my account with the site has my first name in its system and uses smart targeting to make my interaction with the website more delightful.

Smart targeting provides a more individual experience for webpage visitors.

For example, if I visit a web page that's not in my first language, in some cases, I'll receive an option to translate that web page into my first language based on my location. That's smart targeting at work.

Targeted content is an opportunity to reach audiences with a custom experience that's personalized to their interests. A common form of this is the targeted ad you saw on Facebook for PetCo after browsing Target for new dog food.

Alternatively, if you visit an e-commerce store you frequently shop at, you may notice an option to "Order it again." This shopping experience, making re-ordering a quick and painless process, is another example of smart targeting.

For instance, this is an example of smart targeting on Amazon:

Because I've recently searched for pink office supplies, Amazon picked out suggestions for me based on my browsing history on the subject. The website changed based on my past behavior.

Businesses might incorporate smart targeting into their websites to make customers feel like their experience is tailored to their interests.

Here, we're going to go over what smart targeting is, and how businesses are using it to connect and grow their audiences.

What is Smart Targeting?

Smart Targeting predicts the interests of internet browsers using artificial intelligence (AI). This technology then uses those predictions to provide relevant content offers. Using smart targeting gives your audience a more personalized experience and allows you to grow your reach.

Smart content displays different versions of content based on previous criteria you set for your contacts. In general, smart content is setting targeted content rules -- for instance, you might create a smart form so your website visitors don't have to answer the same question twice.

When you set smart content rules and assign them to contacts, they'll qualify for the first rule you set. And, for each of the rules you set, you can preview your text before publishing.

For example, if you want a contact to view specific content you've set up based on their country, you can assign the "Country" smart rule to their contact display. Other smart rules you might find in a CRM include:

Device Type: This smart rule lets you set the medium your content is viewed in -- mobile, tablet, or desktop. You can always preview this medium after creating this smart rule.
Referral source: Based on how visitors on your site found it. This will formulate your content based on whichever site they came from.
Preferred language: With this rule, the user can view web page content based on the language set in their browser.
Contact list membership: By setting this smart rule, a contact in your database will be shown content based on the list they're in. For example, if you set a smart rule that only visitors who are in your "Marketing Qualified Lead" list can see, contacts in that list will be able to see it.
Lifecycle stage: This will display relevant content based on the lifecycle stage of the contact.

Next, let's explore some examples of smart targeting.

Examples of Smart Targeting

1. Monarch Music Hall

I am an avid concert-goer. Oftentimes, when I purchase tickets from certain music venues, I begin to receive targeted emails for shows of the same genre of the artists I see.

For instance, check out this email I got from Monarch Music Hall:

I've seen the group X Ambassadors before, so because they're making their way back to Chicago, I was notified of their show due to my previous purchase.

This is a great example of smart targeting analyzing my purchase history, spotting a trend, and using AI to make a more streamlined ticket-buying process for me.

2. Thrive Market

When the weather gets nippy, sometimes I order my groceries online instead of braving the cold. I use a website called Thrive Market because I love their smart targeting. Because I'm a person of routine, its so easy to visit the website and pick which items to purchase again, like here:

The targeting here is working by pulling up my past purchases and displaying them on the homepage. That way, I could easily add them to my cart if I wanted to. Not only does this improve customer experience, but it also gives me, the consumer, more time to browse other products on Thrive.

3. Vineyard Vines

Social media is a huge culprit of smart targeting. The ads some platforms show you look at your browsing history and use that data to suggest actionable websites for you to browse.

This ad from Instagram is a perfect example:

Making a recent purchase is a great indicator for smart targeting to choose ads from websites that will give you a more streamlined process of visitation or ordering products in the future. Here, Vineyard Vines is attracting its customers with a sale, and spending less money on the ad by ensuring it only reaches past visitors to its site.

Part of the customer experience is feeling separate from "Just another consumer." Though on the surface, it seems hard to do in a more digital-facing world, things like smart targeting are making that transition an easy one.

Just like your favorite local coffee shop will greet you by name and ask if you want your regular, your Starbucks app can now do that, as well.

Smart targeting is also a great way to keep customers coming back to your website. For more ways to drive traffic to your website, check out our article here.

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Moto Lenovo Days Sale on Flipkart Features Discounts on Moto E6s, Motorola One Vision, Lenovo Z6 Pro, More, and Other Offers

The ongoing Moto-Lenovo Days Sale is offering discounts on certain Motorola and Lenovo smartphones such as the Moto e6s and the Motorola One Vision

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Welcome to Redditsgiving!

By BY ALYSON KRUEGER from NYT Style https://ift.tt/2OPns2k

How One Instagram Influencer Built Her Brand and Attracted 40K Followers

This article was written in the first person by Rafaella Aguiar, Director of Marketing at Kicksta, following an interview with Erin Marie.

Building a big following on Instagram, and doing it fast, takes hard work and dedication -- but it's also one hundred percent possible, and I have the proof.

My name is Erin Marie. I'm from Portland, Oregon and attended Emerson College in Boston to study journalism and marketing communications.

Now, I'm a 26-year-old who lives in Jersey City and works in NYC -- and, in my spare time, I run a fashion/fitness-based Instagram account that has hundreds of thousands of followers.

Here, I'm going to tell you how I got started and how you can grow a following for your own brand.

But first … why Instagram?

Why I Focused on Instagram Over Other Social Media Platforms

When I was in the transition phase of being a college grad but still looking for full-time work (about three years ago), I decided to start focusing on building my Instagram following. During the first phase of my social media influencer journey, I tried other platforms in addition to Instagram, but I discovered that Instagram was really the easiest way to reach my target audience.

Lots of influencers have blogs, which is great -- except driving traffic to a website is a lot more difficult than driving traffic to your Instagram page (which is, after all, why brands pay influencers to link to their websites).

Ultimately, Instagram posts are highly searchable. People can find you via hashtags, location, brand tags, and more. So there are a ton of different opportunities for users to discover your content.

Initial Setbacks to Instagram Growth

Growing my account was difficult at first. Like with any new project, the beginning is always the hardest.

Initially, I only had a couple of hundred followers. It was hard to get my significant other and my friends to understand why I was working so hard on something that, at the time, showed little to no return.

In business however, you have to spend money to make money. I spent money on a camera, editing software, and new clothes in addition to spending many precious hours shooting, editing, and reaching out to brands.

It was hard to overcome these challenges and boost my following. At first, I tried using giveaways to get Instagram followers -- I would collaborate on giveaways with fellow fashion, fitness, and health bloggers to get my Instagram profile in front of my target audience.

I also tried automated commenting robots, but that was a complete bust. It's always better to cultivate a long-term strategy than to settle for quick wins.

Like-for-like, comment-for-comment, follow-for-follow, you name it -- I tried every strategy in the book. Eventually I found the methods that work for my page, and used a growth service to help me get Instagram followers.

Throughout the whole process, I learned that hard work pays off. Everyone on Instagram starts at zero. If becoming an influencer was easy, everyone would do it. I put in the time and effort, and now I'm seeing an ROI on my investment. Nobody questions why I invest so much time and money into my Instagram account anymore.

Let's dive into some of the best practices that worked for me.

3 Instagram Best Practices For Attracting Followers

1. Find the right tools for you.

Thanks to all the hard work I put in upfront, I've now figured out how to keep my Instagram running like a well-oiled machine. I spent hours and hours researching tools other Instagrammers were using, and eventually honed in on the tools that work best for me (including Later, a tool I've used in the past to schedule my posts).

2. Stay organized.

Since I work 50 hours a week on top of Instagram, it's all about planning, tracking, and strategizing to save myself time. Tracking collaborations and planning ahead helps me stay sane!

I use an extensive Excel chart that I update daily with upcoming posts, collaborations in the works, spending, payment details, and posting dates. This was especially important, I discovered, as I continued to grow. I shoot all of my products and outfits on Saturday and edit the photos and write captions on Sunday.

3. Create content tailored towards certain brands.

Another Instagram best practice I've learned through trial-and-error is to edit my content so it can catch the eye of big brands. I notice that I get a lot of free publicity (and subsequent growth) from brands reposting my content on their pages.

To increase my chances of being noticed, I'll spend time studying brand pages and their content.

If I can nail down a certain brand's look and feel, I'll have a good chance of getting my picture reposted. That means more exposure and a larger reach -- in other words, more followers.

Surprising Results

Along the way, I've seen some surprising results from my Instagram journey. When I first started out and was looking for the best growth method to get Instagram followers, I used automatic commenting bots that would leave comments on other peoples' posts.

It was a funny surprise when I realized the bot was well, just a bot -- and it was leaving awkward, insensitive comments on posts, such as “LOVE THIS!” on a post that wasn't meant to be loved at all.

While it can be tempting to purchase these tools and services in the hopes of "quick wins", it ultimately won't foster the kind of community engagement you want. Instead, focus on long-term strategies that can help you meaningfully connect with your ideal audience. At the end of the day, those relationships are the only ones that will result in increased customers for your business.

Overcoming Instagram Growth Challenges

I've also built a stockpile of advice on overcoming Instagram growth challenges. My number-one piece of advice is to be flexible and willing to evolve. Instagram is always changing, so your methods need to constantly change and improve, too.

There's no "right way" to grow your following and become an influencer. Just keep experimenting until you find something that works for you -- and when that doesn't work anymore, go back to the drawing board and find something else.

If you work hard and strategize, eventually you'll begin to see growth. The biggest follower jump I've ever experienced in a month was 10,000. Now I have my eyes set on getting 100K followers total, and I think I'll see a big jump in collaboration opportunities with brands once I reach that number.

If you're feeling down about your Instagram chances, take a step back and make sure you aren't comparing yourself to anyone else. I've heard friends say, “How can I compete with all these perfect Instagram influencers?” The truth is, it's easier to stand out on Instagram if you remain authentic rather than trying to compete with what other brands or influencers are doing.

Instead, your best chance at becoming a successful influencer is to find what makes you unique and then embrace it.

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26 TIkTok Stats to Know in 2020

If you feel like the app TikTok came out of nowhere, you're not wrong.

Since launching in early 2018, TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally.

Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. In fact, until recently, its parent company, ByteDance, hasn't disclosed many metrics at all.

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z.

But now, shortly after TikTok's first birthday, we know a lot more about it as sites like Digiday, AdWeek, and our own Marketing Blog regularly cover it.

Even if you still aren't quite sure what TikTok is, you've probably seen a video meme on social media that was created and published in the app first. Here's one for example of a TikTok post which went viral on Twitter:

Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa
— 🌸 Alexandra Daniels 🌸 (@alexdanielsxo) July 11, 2019

When making decisions about your social strategy, you're probably more interested in numbers than virality as proof of an app's staying power.

As someone who's gotten sucked into the app, blogged multiple times about it, hearted hundreds of posts, and even made a few embarrassingly mature videos of my own, I'm fairly certain that this platform will stick around for quite some time. But, luckily, with mounting data on TikTok, you don't just have to take my word for it.

To help you make informed decisions about your strategy and whether TikTok is right for your brand, I've compiled a list of 26 interesting stats and facts to know before venturing on to the app.

26 TikTok Stats to Know in 2019

Userbase, Downloads, and Growth

Within TikTok's first year, it reportedly reached 500 million monthly active users. Wondering if this was just a fluke or a viral trend that will simmer down? Think again. According to TikTok and its company heads, the audience might be larger and more promising than we think.

According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. (AdAge)
Musical.ly, a lip-syncing app which ByteDance purchased and merged with TikTok, reportedly had 100 million monthly active users when it was purchased by TikTok in 2018. (The Verge)
Douyin, TikTok's original standalone app in China, had 300 million users at the time Musical.ly merged with TikTok. (The Verge)
As of early 2019, TikTok is the third-most downloaded app globally. (Business of Apps)
By February 2019, TikTok hit 1 billion downloads, beating Instagram and Facebook in app stores. (Business Insider)
As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. (Apple App Store)

Demographics

While TikTok's user base is dominated by Gen-Z in the United States, many millennials have adopted it around the world.

And, although it might feel like TikTok is huge in the U.S., the app's biggest audience actually comes from China, where the platform is called Douyin.

Here's a breakdown of TikTok's major demographic stats.

Roughly 50% of TikTok's global audience is under the age of 34 with 26% between 18 and 24. (MarketingCharts)
Just over one in eight adults have joined TikTok. (MarketingCharts)
56% of TikTok users are male. (AppApeLab)
TikTok is now available in 155 countries. (Oberlo)
Over 500 million of TikTok's monthly active users are Chinese. (AdAge)
The app has 26.5 million monthly active users in the U.S. (Digiday)
60% of TikTok's U.S. audience is between the ages of 16 and 24. (Digiday)

User Behavior

TikTok is a fast-paced app. The second you log in, you see a video at the top of a feed that's algorithmically curated around your interests. If you enjoy the video you're watching, you can follow, comment, and like the content directly from the video post. If you're not loving what you see, you can keep swiping in an upward motion to immediately see more odd videos.

From my own experience, I've found that TikTok can easily cause you to spend more time than expected watching an endless stream of often comedic videos. Since these videos are usually between 15 seconds and one minute, it makes the app ideal for people who need quick entertainment on their morning commute or when they're bored at home.

Because of TikTok's quick pace and entertainment factor, the stats below aren't that surprising:

The average user spends 52 minutes per day on TikTok. (BusinessOfApps)
90% of TIkTok users visit the app more than once per day. (GlobalWebIndex)
Users open the app eight times per day on average. (Digiday)
TikTok claims that the average session is nearly 5 minutes, which is longer than Snapchat or Instagram's. (Digiday)

Viral Trends and Influencers on TikTok

Like YouTube, Vine, Instagram, as well as other past and present video apps, TikTok has opened doors for influencers, comedians, meme creators, and even some brands. While it's still a bit too early to see how successful its influencers and trends will be in the long run, here are a few interesting tidbits:

The most followed individual on TikTok is a comedic poster and influencer named Loren Gray. She has 34.4 million followers. (TikTok)
One of the earliest branded hashtag challenges was Guess' #InMyDenim challenge. According to TikTok, videos marked with this hashtag have received a grand total of 38.8 million views. (TikTok)
Rapper Lil Nas X credits the success of his song "Old Town Road" to TikTok. The song was propelled to #1 on the Billboard Top 100 in 2019 after the artist uploaded it to TikTok. (BuzzFeed News)

Here's a compilation of TikTok's #CowboyChallenge where people wearing normal clothing cut to themselves in cowboy costumes to the song "Old Town Road."

Business, Revenue, and Competition

The launch of TikTok not only put its parent company, ByteDance, on the map, but it also resulted in competition from apps like Facebook, which launched a very similar app called Lasso shortly after TikTok went viral. While TikTok and ByteDance are less transparent about revenue and other major details, here's what we know:

TikTok now offers five advertising tiers aimed at big brands. One of which, a branded hashtag challenge, reportedly costs $150,000 per day. (TikTok Pitch Deck Notes First Reported by Digiday)
TikTok's revenue more than tripled between 2017 and 2018. (Sensor Tower)
In 2018, TikTok made $3.5 million on in-app purchases from users. (Sensor Tower)
TikTok has a 4.7-star rating in the Apple App Store with over 2.1 million reviews. (Apple App Store)
Lasso, a competing app launched by Facebook in November 2018, has been downloaded by over 70,000 users. (Sensor Tower)
Bytedance, TikTok's parent company is valued at $75 million, making it the world's most valuable startup. (CBInsights)
ByteDance's collection of apps, including TikTok, has a total of 1 billion monthly active users. (CNN)

The Mysteries of TikTok

Although TikTok is a top social platform and is ramping up its options for advertisers, it's still rather new. When a company or startup is new, it's not uncommon for leadership to hide early numbers, even when a brand is successful. In fact, we've seen this with other major companies like Snapchat and Netflix.

There's still a lot more to learn as TikTok's global teams and ByteDance continue to remain hush-hush about major metrics. In the coming years, as TikTok tries to woo advertisers, it wouldn't be surprising if we started to see more transparent information about the app and its user base.

In the meantime, If you want to learn more about TikTok, you can read up on its short history and early success in this post, or click here to find a how-to guide for using the app.

Want to see what other businesses are doing on TikTok? Check out this roundup of brands on TikTok.

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They Can See You Typing When You’re Shopping Online

By BY JONAH ENGEL BROMWICH AND JESSICA TESTA from NYT Style https://ift.tt/2KUXcTk

The Amazon Coat, One Year Later

By BY REYHAN HARMANCI from NYT Style https://ift.tt/37ApDj7

Monday 25 November 2019

Privacy Lapses Could Be Part of Google, Facebook Antitrust Cases in the US

eBay to Sell StubHub for $4 Billion to Swiss Rival Viagogo

Google Fires Four Staffers Amid Protests, Accuses Them of Data-Security Violations

Oyo Projects Losses in India, China Until 2022: Internal Report

Sunday 24 November 2019

Disney+ Blames Past Hacks for User Accounts Sold Online

Disney said it found no evidence of a security breach and that account problems are limited to “a very small percentage of users” of Disney+.

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Alibaba Raises $11 Billion in Share Listing in Hong Kong

Alibaba has raised at least $11 billion in a share offering in Hong Kong, netting the city’s biggest offering since 2010 despite recent political turmoil.

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Amazon to Open More 'Amazon Go' Cashierless Supermarkets Next Year

Amazon.com is preparing to open Amazon Go supermarkets and pop-up stores, an expansion of the company's cashierless ambitions that includes the possibility of licensing the technology to other retailers.

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Apple Cancels Premiere of The Banker Over 'Concerns'

Apple on Wednesday abruptly cancelled the world premiere of The Banker over unspecified concerns, just one day before the film was due to close a major Los Angeles festival.

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Google Bars Elections Ads From Using Political Leanings, Voter Data

Google said it would limit audience targeting for election ads to age, gender and general location at a postal code level.

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Google, Facebook Are Human Rights Abusers, Says Amnesty International

Amnesty International said Google and Facebook should be forced to abandon what it calls their surveillance-based business model because it is “predicated on human rights abuse.”

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Microsoft 365 Services Restored After Global Outage

"We've confirmed restored access and functionality for all Microsoft 365 services," Microsoft said in a tweet from the Microsoft 365 Status handle.

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Swiggy Says Invested Rs. 175 Crores to Set Up 1,000 Cloud Kitchens in India

Swiggy said it will invest an additional Rs. 75 crores to bring more partner cloud kitchens in 12 new cities by March 2020.

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Alibaba Eyes $12.9-Billion Hong Kong IPO After Setting Price: Reports

Alibaba could raise almost $13 billion in Hong Kong's biggest IPO for nearly a decade after pricing its shares for the mega sale, reports said on Wednesday.

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Oracle Said to Delay Decision to Name Successor to Mark Hurd

Oracle's succession plan is to leave control in the hands of Chairman Larry Ellison and Hurd's fellow CEO Safra Catz while an internal successor is groomed, people familiar with the matter said.

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Amazon Echo Flex Plug-In Smart Speaker Launched in India at Rs. 2,999

Amazon on Wednesday introduced the Echo Flex, a plug-in smart speaker that saves on space by plugging directly into a standard electrical outlet, in India.

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Google’s Do-Good Arm Tries to Make Up for Everything Else

Public outrage has grown over Google’s use of consumer data and domination of the online search market.

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Google, Facebook, Amazon, Apple Offer Defence in US Congressional Antitrust Probe

Google, Facebook, Amazon, and Apple defended their business practices in responses to detailed questions by lawmakers conducting an inquiry into antitrust issues in the tech sector.

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Disney+ Accounts Hacked and Sold in Their Thousands, Locking Out Owners

Scores of Disney+ users are complaining online that they've lost access to their accounts. Affected Disney+ users report spending hours in telephone and chat queues awaiting customer support from Disney, to no avail.

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Google Stadia Game Streaming Service Sees a Muted Launch

Google Stadia will eventually cost $10 a month, but it’s currently available only to those who bought a $130 bundle that includes a three-month subscriptions.

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Amazon Uses Aggregated Seller Data to Help Business, It Tells Lawmakers

Data on individual sellers is not used to improve Amazon's business, the company said.

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Microsoft Teams Now Has 20 Million Daily Active Users, Up 7 Million From July

Microsoft benefits from being able to bundle Teams as part of a software package that includes email and other products.

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FASTag to Be Made Mandatory from December 1: What Is It, How to Get It, and Everything Else You Need to Know

FASTag, the technology based on radio frequency identification (RFID), will be made mandatory from December 1. Here's how you can get a FASTag for your vehicle.

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World Wide Web Inventor Tim Berners-Lee Has an Ambitious Plan to Take Back the Net

Google Workers Protest Company's 'Brute Force Intimidation'

Google employees demonstrated outside the company's San Francisco office Friday to protest the internet giant's recent decision to put two staff members on leave.

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Bitcoin Dives to a Six-Month Low on China Crackdown

Bitcoin slumped to a six-month low on Friday after China's central bank launched a fresh crackdown on cryptocurrencies, warning of the risks entailed in issuing or trading them.

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Truecaller Fixes Flaw That Could Let Attackers Use Malicious Links to Harvest IP Addresses, Other User Data

Truecaller has fixed a flaw in one of its APIs that could allow attackers to place malicious links as a profile URL. It could let attackers harvest IP addresses of users and perform attacks such as brute-force and DDoS.

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Amazon Sues Pentagon Over $10 Billion Contract Awarded to Microsoft

Amazon is suing the Pentagon over a $10 billion cloud-computing contract awarded to Microsoft. Amazon said it filed a legal complaint Friday with the US Court of Federal Claims seeking to challenge the decision.

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Saturday 23 November 2019

Razorpay Launches Payments Solutions for Freelancers, Unregistered Business

Razorpay also launched current accounts for RazorpayX, acquired payroll and HR management firm Opfin, and launched corporate credit cards.

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Black Friday 2019 Sales: How to Shop From India and Everything You Need to Know

Black Friday 2019 is on November 29, 2019. If you're looking to make the most out of it while sitting in India, we've prepared a simple guide to help you get started.

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Iran Internet Outage First to Effectively Isolate a Whole Nation

Internet connectivity is trickling back in Iran after the government shut down access to the rest of the world for more than four days in response to unrest apparently triggered by a gasoline price hike.

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