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Netflix Announces Fourth Season of Hit Show Stranger Things

Netflix announced Monday a fourth season of retro sci-fi show Stranger Things, the site's most successful original production.

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11 of the Best Meeting Scheduler Tools to Organize Your Day

We complain about spending countless hours in unproductive and mismanaged meetings.

But the greater crime is all the wasted time we spend scheduling the meeting.

The endless back-and-forth communication and steps -- reviewing calendars, finding out the best place to meet, setting up a call-in number, adding the meeting to the calendar, and inviting all the necessary attendees. The process makes your meeting a hassle before it even starts. 

Effortlessly scheduling meetings without the annoying back-and-forth emails. Get free access to HubSpot Meetings here.

Whether you're trying to find the perfect window of time to catch up with your busy team, or looking for the best way to coordinate with your clients, these meeting scheduler tools have you covered. 

1. HubSpot

A lot of meeting scheduler tools connect to your inbox, but what if you need your meeting schedule available in your CRM as well? HubSpot's meeting scheduling tool integrates with both your calendar and your HubSpot CRM, so setting up meetings with customers, prospects, or leads is a painless process.

The Meetings tool provides users with a personalized booking link they can share via email to invite people to view their availability and book time. When someone schedules a meeting, it will automatically be added to your calendar, and pushed to the CRM.

2. Rally

Finding a time for a group of people to meet can be a nightmare, especially if your team is large or includes remote employees. Rally lets you create a simple, straightforward poll where attendees can vote on a day for an event that works best for them. It also includes an open comment section on the meeting page, so attendees can plan the meeting agenda or discuss details before the event.

3. Assistant.to

Assistant.to lets you work directly from Gmail and Google Calendar to select available meeting times and share those open slots with the person you're trying to schedule a meeting with.

From within the message compose screen in Gmail, you can select the meeting duration and location. This information is included in an email, allowing the recipient to click on the time that works best for them. Once you've agreed on a time, the app adds the meeting with all the relevant details to your calendar. Currently, group scheduling is not an option.

4. Calendar

Calendar, which recently acquired Timebridge, is a free service that integrates Google and Apple calendars. The app offers two ways to schedule meetings.

With the "outbound" method, hosts indicate their own availability, list the attendees they'd like to come to a meeting, and use the Calendar software to send out an email to collect everyone's preferred times. After Calendar determines the ideal time for everyone to meet, the app will schedule the meeting for you. With the "inbound" method, Calendar gives you a personal URL where users can check your availability and request times to meet with you.

5. NeedToMeet

NeedToMeet doesn't require you to sign up for an account to use their service. You simply enter a brief description of your meeting's purpose, block off your availability on a calendar, and send the link to attendees. The free version doesn't sync with your calendar, but they do offer a premium subscription which integrates with Outlook.

This tool differs from services like Rally and Doodle because it allows attendees to indicate their preferred date and times, rather than only choosing from a list of dates and times set by the meeting host.

6. YouCanBook.me

If you find yourself struggling to make your availability known to clients, try out YouCanBook.me. This freemium service offers users a custom URL where users can view free spots on your Google Calendar or iCloud Calendar and book time with you. 

The service allows you to customize your booking page with different layouts, colors, and your company's logo.

7. Pick

Pick automatically scans everyone's Gmail calendars to find open slots, and then delivers a list of mutually available times. You can then send a calendar invite to all attendees directly from the app.

All members of your team need to be on Pick in order to share their availability. The app also provides users with an individual URL so you can share your availability with people requesting a meeting.

8. Doodle

With Doodle, you can pick date and time options, and poll a group to see what works best for them. You don't have to sign up for a Doodle account to participate in a poll. You can also create a public Doodle URL, where individuals can request a meeting with you based on your listed availability. 

9. Calendly

Calendly integrates directly with your Google or Office 365 calendar, and gives you a personalized URL where people can view your availability and schedule times to meet you. They offer a basic free plan, and a paid premium plan that allows for group scheduling and other additional features.

To help you stay organized, the app lets you set up custom meeting types and durations, e.g., "30 Minute Check-In" or "60 Minute Project Review." You can add also add custom questions to the form people use to sign up to meet with you, include a link to a document or web page people should review prior to your meeting, or even make events private. 

10. Clara

Meet Clara, a virtual assistant fueled by machine learning who can schedule all your meetings and get acquainted with your scheduling patterns. Once you sign up, you indicate your preferences as to which days and times you are available for meetings and your favorite locations for coffee, lunch, or drinks.

If someone requests a meeting, you can CC Clara's email address (which can be customized to your company's domain), and the virtual assistant will determine a time, date, duration, participants, and location for the meeting. She also understands human commands like, "I'm sick, can you reschedule my meetings on Tuesday?"

It currently only works with Gmail, and it does have a hefty price tag, but it could be worth the cost if scheduling is a major pain point for your company. Especially considering it's still significantly cheaper than hiring a human personal assistant. 

11. Google Calendar

If your team uses the GSuite and would like to streamline scheduling processes, you can schedule meetings with others through Google Calendar.

If your work email is already part of a GSuite membership, you can go to your calendar, search another team member under the "Meet with" tab on your left, and then click their name to view their calendar up against your own. If you click on a time slot on that calendar, you can schedule a meeting with both yourself and that teammate. 

If your teammates aren't part of your GSuite, you can press the share button and share your calendar with their email address. From there, they can enter the calendar and schedule a meeting time with you.

Summary

The options are endless for meeting scheduler tools. The choice is ultimately up to you which one fits your personal workflow. 

If you're looking for a quick and easy way to book meetings faster without the back-and-forth emails ... check out HubSpot's meeting scheduling tool. 

 

Editor's Note: This post was originally published in July 2015 and has been updated for freshness, accuracy, and comprehensiveness.

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How to Create and Use Twitter Cards to Maximize Your Social Media Traffic

If you’ve ever opened Twitter and watched a commercial, laughed at a YouTube video, or read an article, you’ve already interacted with Twitter Cards. Cards are a handy and essential function of using Twitter for business and driving traffic to your website.

It’s spooky season, witches.

🖤 this tweet to get a reminder to watch #31NightsOfHalloween on Tuesday, October 1 on @FreeformTV. pic.twitter.com/iDdlyWaDUE

31 Nights (@31Nights) September 18, 2019

In the example above, ABC Freeform, uses a Player Card to get their audience into the Halloween spirit.

Twitter Cards are easy to implement and can revitalize a social strategy with an app almost half its users open every day (that’s roughly 150 million people). Learn how to use them to your benefit, below.

Twitter Cards are media-enriched tweets that stand out to Twitter users, encourage engagement, and ultimately drive traffic back to your landing pages. There are four different types of Cards: Summary, Summary Card With Large Image, App, and Player.

Go into peak hiring season with the tips you need to stand out and find the #job meant for you: https://t.co/EC0OlEJ8ek #InItTogether

LinkedIn (@LinkedIn) September 23, 2019

The different types of Cards note the structure of the tweet. A Summary Card, for example, will include a small photo, a title, and brief summary of the content it’s teasing. Summary Card with Large Image has the same setup, just with a larger image.

App Cards pull the featured image and link of your app from the Play Store or App Store for the tweet. Player Card tweets will automatically play video and link to your website at the bottom of the tweet.

To the Tailgate Titans. The Champions of Cheering. The Halftime Heroes. Welcome back. #ShareaCoke

Coca-Cola (@CocaCola) September 4, 2019

Cards are extremely versatile, like Twitter itself. There are a plethora of ways to use them to optimize your content. If you’re rolling out a new podcast or product update, Cards are a best friend for promoting them on Twitter.

How to Use Twitter Cards

The different types of Cards make it easy to decide how you want to use and promote them. Each Card type has specific requirements that optimize the content you intend to post. For instance, if you wanted to promote a video using Cards, Player Cards are specifically set up for the video to run at its most pristine level.

Summary Cards, for example, are a great way to highlight new blog posts or share articles, introduce a new sale on your products, and promote testimonials on your website.

TC’s Greg Epstein and Kate Clark talk mental health startups and the ‘Cult of the Founder’ https://t.co/b8N7udLLxX

TechCrunch (@TechCrunch) September 27, 2019

This Summary Card by TechCrunch is promoting a recent blog article, using all of the attributions of a Summary Card: thumbnail image, description, and title. And the most important part: a link to TechCrunch’s website, ready to increase that lovely website traffic.

Summary With Large Image Cards are for content with a strong visual element.

On Oct. 4th, @PioneerWorks_, in Brooklyn, opens “You’re at Home,” an exhibition of digital projections, performances, sculptures, and music by Jacolby Satterwhite. https://t.co/PuIYEYWzHI

The New Yorker (@NewYorker) September 27, 2019

These Cards use compelling photos to make a statement on audience timelines. Think of a colorful statistic or that new infographic you want to promote. Here, The New Yorker used their Card to display a large photo of the artist they’re highlighting.

Releasing a new app? There’s a Twitter Card for that too. Let’s see how Google uses the aptly named “App Card” to their advantage:

Buckle up, there’s more ahead. Pre-register for #MarioKartTour on the Play Store: https://t.co/EcKpztcMrT

Google Play (@GooglePlay) September 5, 2019

Think of the traffic you can generate from a potential audience of 330 million. App Cards grab their information directly from the App Store or Google Play, so make sure the app you’re promoting is public before creating the Card.

Player Cards automatically play videos on a loop on timelines and feeds, so users don’t even have to leave the app to interact with rich multimedia, and your content gets views. Player Cards give your brand image a boost of promotion to a vast audience.

2.4 million jobs requiring #STEM education skills are predicted to go unfilled. Verizon Innovative Learning and @Pharrell have teamed up to bring technology, education and opportunity to schools to help make sure today's students are ready to fill those jobs tomorrow.

Verizon (@verizon) September 26, 2019

Verizon used this Player Card — and a partnership with Pharrell — to show their Twitter following how they’re introducing STEM job opportunities in schools. In 30 seconds, Verizon gets their message across in the video, using a celebrity endorsement to grab attention.

First, tell Twitter what type of Card you’re using with meta tag markup to the <head> section of your webpage. The one below is for Summary Cards:

meta name="twitter:card" content="summary"/meta

You can only have one Card per page.

To test your tags, test run the URL through Twitter’s validator tool. Note that if you’re using a Player Card, after this step, you’ll need to request approval for whitelisting. To complete this, a “Request Approval” button will appear on the validator tool.

Image Source: Twitter Developer

Once you’ve tested in the validator or had your Player Card approved, tweet the URL and you’ll see the Card appear below your Tweet.

Twitter Card Meta Tags

Meta tags appear in a web page’s source code; they are little snippets of text used to describe what’s on a webpage. These meta tags are used to tell search engines what’s on the Cards, which can optimize website traffic for you. Adding the correct tags is important for SEO. These meta tags are used to describe the card type and username of the website. The third is for the Twitter User’s ID and can be interchanged with the second:

twitter:card, twitter:site, twitter:site:id

From there, meta tags are a sort of “mix-and-match” deal depending on what you’re using them for. For instance, if you were to implement a Summary Card With Large Image, your code would look like this:

Image Source: Buffer

In this image:

• twitter:creator was used for the @username of the content creator
• twitter:title was used for the title of the content (which has a max of 70 characters)
• twitter:description has a max of 200 characters and describes the content
• content= needs to be in front of the description, and twitter:image is used to tell Twitter the URL of the image

Supported formats are JPG, PNG, WEBP, and GIF. Only the first frame of the GIF will be imported.

With all this talk of maximum optimization, you’re probably wondering what types of photos are best for Twitter Cards. Do they have a specification? I’m glad you asked.

Twitter Card Image Size: For Summary Cards, the image has to be at least 120 x 120 pixels, but cannot exceed 1MB. This is the same for a Summary Card With Large Image, but the smallest photo size is 280 x 150 pixels. App Cards require images to be 800 x 320 pixels, and Player Cards must have level 3.0, dimensions in 640 x 480 pixels, and 30 frames per second.

Social media channels are a reflection of brands. To some of 330 million users on Twitter, your tweets may be the first interaction they have with your company, so a properly optimized image is key to putting your brand’s best foot forward.

Because these dimensions are slightly different for each type of Card, think about the type of content you’re promoting and which Card will be best for that. If your blog post about eCommerce won’t have the best featured image but has a rich description, go with a Summary Card instead of a Summary Card With Large Image.

Twitter will let you preview your Card before you post it in the validator tool, so you can adjust your image to your desired effect. You can also preview Player content in the tool to make sure it runs smoothly, so be sure to check multimedia content before you post.

Twitter Card Examples

1. Summary Twitter Card example

If you scroll down your timeline for about five seconds, you’ll run into a Promoted Twitter Card, which are very handy if you’re looking for fresh ways to use your Twitter Cards. For instance, let’s look at Merriam-Webster (an account worthy of your follow — and yes, they are the “Dictionary People”).

Folks, this was your (quite crowded) week in words.https://t.co/N0oSLlAwPe

Merriam-Webster (@MerriamWebster) September 27, 2019

This is beautiful use of a Summary Card. The title is less than 70 characters, the description is enticing, and the image is larger than 120 x 120. This Summary Card jumps out at you on a timeline and makes you want to read a recap of popular words used in the past seven days.

2. Summary Cards with Large Image example

In honor of #NationalCoffeeDay, WalletHub compared the 100 most populated American cities in terms of coffee-lover friendliness. https://t.co/3D5lVvfAex

HuffPost (@HuffPost) September 29, 2019

The Huffington Post used their Summary Card to give potential readers the featured image of their blog post for National Coffee Day. Because the image is high quality, it pulls audience members in, especially those with a thing for latte art, like myself.

3. App Card example

Did you know World Wrestling Entertainment (WWE) knows their way around an App Card?

.@WWE Champion @TrueKofi selects 5 matches to start with - @Apple @AppStore https://t.co/mI7njYyQcu

WWE Public Relations (@WWEPR) September 25, 2019

To promote their app, WWE used this amazing App Card to highlight champion Kofi’s five must-watch matches, curated by Kofi himself. The stunning graphic is an amazing image to use on Twitter because it stands out on timelines, especially on timelines with darker modes turned on.

4. Player Card example

Cartier is embracing the Player Card with this commercial promoting their new digital series.

#LOdysséedeCartier, the new digital series : dive into the heart of the Maison’s influences and the founders of the Cartier style. Discover more.

Cartier (@Cartier) September 24, 2019

In the fast paced commercial, the team at Cartier uses video clips old and new, but all are optimized with a clear video format. Even the black and white snippets hold up very well.

Twitter Cards jump out at your audience and, lucky for us, they’re easy to use.. Take 15 minutes out of your busy day, and find your next content marketing obsession.

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How to Choose a Blog Name That'll Grow With Your Brand

Clothes, food, habits — outgrowing things is a natural part of life. That's true for brands as well. When brands decide they’ve outgrown their current way of doing things, this might call for a rebrand.

Outgrowing a brand, or at least a brand name, is common. Marketing platform Mailchimp used their rebranding to help the company transition to a more "grownup" brand that would allow them to serve more small businesses. Many blogs I read, like “Liv’s Healthy Life,” (Now known as just “Liv B,”) quickly rebrand when they realize their old blog name just doesn’t make sense anymore.

While rebranding a business can be a smart and necessary step to growing a long-lasting business, renaming your blog or business doesn't have to be. To combat outgrowing a blog name too quickly, let’s go over some strategies to use when naming a blog.

How to Choose a Blog Name

1. Identify your niche

What are you doing? What will your blog be about? Will it be an extension of your business or its own project? Identifying what your blog will be about is key to defining a name that’ll expand with you.

The blog name will represent your unique point of view in your industry or niche. It should vibe with the aesthetic of your blog and define the mood you want to give your readers when they visit your blog’s homepage. It should also be descriptive of the type of content you’ll publish.

Image source: Hot for Food

I love the blog name “Hot for Food” so much. The blog is a companion to creator Lauren Toyota’s YouTube channel of the same name. It’s a great example of a name that goes well with its cooking niche.

The name is also broad enough that Toyota can grow her brand outward. If she wanted to release a cookware line down the road, “Hot for Food” would still make sense, and have about a million available puns at the ready. How fun would a saucepan labeled “Hot with Sauce” be?

2. Do your research

Look at what prominent blogs in your industry are doing. Take note of what you like and don’t like, and use their blogs as a springboard for what readers in your industry like to see. Look for how these blogs are branding, the names of their blogs, and the responses their content receives.

For example, if you’re starting a blog about technology, look at TechCrunch, a massive blog about startups and technology. Their name is short, memorable, and professes their content strategy all in one: to dissect and disseminate the latest tech news for their readers.

It’s also a good idea to think about how your blog will stand out from others. This is also a good time to find out if any of the blog names you were thinking of are already being used.

Start with a simple Google search and then get a bit more technical by checking LLCs in your state. Once you've found a name that's free, make sure that the domain is also available, and consider registering your chosen name to protect it. That way, you can refine how you want your brand to be perceived, and how you want it to grow within the market you choose.

3. Think about your message

What do you want to communicate? Consider your message now and in the future. When looking over your five-year plan, does your message expand as your company does, and will your blog name still reflect that?

For example, to say media giant Buzzfeed has grown exponentially over the past decade would be an understatement. Buzzfeed’s YouTube channels alone each have billions of views and millions of subscribers. As the company has grown, it diversified and expanded its YouTube content.

Buzzfeed YouTube channels were originally named after colors, for example, Buzzfeed Blue, Buzzfeed Ultraviolet, and Buzzfeed Yellow. Recently, those names have been stripped.

Buzzfeed rebranded their content to grow with their company. Yellow rebranded into Boldly, and later, when Boldly outgrew their name, rebranded into As/Is.

According to founder Jonah Peretti, the rebrand of channel names was to reflect “design and product features that reinforce their unique identities and better serve their many fans.”

Blogs with Growth in Mind

1. LADbible

LADbible, an entertainment company, originally had a blog of the same name. Over time, their messages expanded and required different funnels for them. LADbible now has multiple blogs in tandem with the original: SPORTbible and Pretty52.

Image source: Pretty52

2. Contently

Similarly, Contently’s blog has a named separate from the company: The Content Strategist. This name suggests that the blog is named after their target audience, a clever way reach the readers they serve.

Image source: The Content Strategist

3. Whole Foods

Rather than name their blog “Whole Foods Blog,” the organic food company went with Whole Story. The name connects to its company but also has its own option for diverse content, telling stories of where their products come from and the customers it satisfies. Whole Foods also kept the keyword in the title, so SEO would be a breeze.

Image source: Whole Story

4. Target

‘A Bullseye View’ is Target’s all-encompassing blog name. Twisting in the logo was Target’s route, which reflects their branding. With a name like that, the opportunities are endless as to what Target can put on their blog as it grows, something the company keeps in mind with categories such as “Lifestyle,” “Team,” and “Company.”

Image source: A Bullseye View

5. Pottery Barn

Pottery Barn wants you to know their company, ‘Inside and Out’ with this fun, immersive blog name. The name gives interior decorating buffs a nod, hinting that content will provide deeper information about the people behind the design, as well as the homes Pottery Barn caters to.

Image source: Inside and Out

When choosing a blog name that’s concurrent with the growth of your brand, think about how to be memorable. What’ll stick out to readers and search engines. And make sure the name will resonate with your target audience not only now, but five years from now.

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How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

When setting up a paid Facebook ad, there are a lot of boxes to be checked.

Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing.

With more than 2.3 billion people using Facebook every month, and nearly 1.6 billion users every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, there's not much room for oversight.

To help, we've put together a checklist to help you keep all of your campaign details straight. Or watch this short video on how to increase the effectiveness of your ads and budget. These will help ensure that you're tapping into the right audience with the right ad at the right time.

How to Run Facebook Ads

Facebook offers a variety of paid ad options and placements, but all ads can be broken down into three elements:

1. Campaigns. The campaign houses all of your assets.
2. Ad sets. If you're targeting separate audiences with different characteristics, you'll need an individual ad set for each.
3. Ads. Your actual ads live within your ad sets. Each ad set can hold a variety of ads that vary in color, copy, images, etc.

With that terminology out of the way, let's dive in to creating an ad.

Start creating an ad through Facebook's Ads Manager.

You can create a paid ad on Facebook using Facebook's Ads Manager.

Once you log into this page, you'll see a performance dashboard where all of your campaigns, ad sets, and ads will be listed including the results they've driven for your Facebook page. Unless you've already created an ad for your Facebook page, this dashboard will be empty.

To create a new campaign, ad set, or ad through the Facebook Ad Manager, tab over to the type of ad you want to create and click the green "Create" button to far left of these ad types, as shown below. You can see from this screenshot that we're currently set to create a new campaign.

Choose an objective.

Facebook's Ads Manager, like many social media advertising networks, is designed with your campaign objective in mind. Before getting started, Ads Manager will prompt you to choose an objective for your campaign:

There are 11 different objectives to choose from. The list includes everything from general brand awareness, to getting installs of your app, to increasing traffic to your online store.

By choosing one of these objectives, you're giving Facebook a better idea of what you'd like to do so they can present you with the best-suited ad options. As shown in the screenshot above, Facebook's ad options include:

• Brand awareness
• Reach
• Website traffic
• Engagement
• App installs
• Video views
• Lead generation
• Messages
• Conversions
• Catalog sales
• Store traffic

Let's say, for sake of this blog post, you're looking to drive more traffic to your website. When you select this option, Facebook will prompt you to enter the URL you're looking to promote. If you're using marketing automation software, be sure to create a unique tracking URL with UTM parameters for this to ensure that you'll be able to keep track of traffic and conversions from this ad. For HubSpot customers, this can be done using the Tracking URL Builder.

Once selected, Facebook will then display the ad option that makes the most sense in terms of achieving this objective.

Choose your audience.

Your next step is to configure your target audience -- you can do this for each ad set that belongs to the same campaign. If you're just starting out with paid advertising on Facebook, it's likely that you'll have to experiment with several different targeting options until you reach an audience that fits just right.

To help you narrow your focus, Facebook's targeting criteria are accompanied by an audience definition gauge. This tool -- located to the right of the audience targeting fields -- takes all of your selected properties into consideration in order to come up with a potential reach number.

If you're wavering between choosing a specific audience over a broad one, consider your objective. If you're looking to drive traffic, you'll probably want to focus on the type of people you know will be interested in your offering. However, if you're looking to build brand awareness or promote a widely appealing offer, feel free to focus on a more general audience.

Facebook's built-in targeting is vast, including options such as:

• Location
• Age
• Gender
• Languages
• Relationship
• Education
• Work
• Financial
• Home
• Ethnic Affinity
• Generation
• Parents
• Politics (U.S. only)
• Life Events
• Interests
• Behaviors
• Connections

You also have the option to select a Custom Audience -- this allows you to target people on Facebook who are in your company's contact database, visited a page on your website that has a tracking pixel, or use your app or game. To learn more about how to set up a Custom Audience on Facebook, check out these instructions. (And for more on the specifics of these criteria, visit this Facebook targeting resource.)

Once you find a group that responds well to your ads, Facebook allows you to save these audiences to be used again later -- so you may not need to dive into this step once you've been running Facebook ads for a while.

Set your budget.

Facebook allows you to set either a daily budget or a lifetime budget. Here's how they differ from each other:

• Daily budget. If you want your ad set to run continuously throughout the day, this is the option you'll want to go for. Using a daily budget means that Facebook will pace your spending per day. Keep in mind that the minimum daily budget for an ad set is $1.00 USD and must be at least 2X your CPC.
• Lifetime budget. If you're looking to run your ad for a specified length of time, select lifetime budget. This means Facebook will pace your spend over the time period you set for the ad to run.

To further specify your budgeting, turn to the advanced options -- this option is linked at the bottom of the screenshot shown above. This section allows you to specify a few things:

Schedule

Choose whether or not your want your campaign to run immediately and continuously or if you want to customize the start and end dates. You can also set parameters so that your ads only run during specific hours and days of the week.

Optimization & Pricing

Choose whether or not you want to bid for your objective, clicks, or impressions. (This will alter how your ad is displayed and paid for.) By doing so, you'll pay for your ad to be shown to people within your target audience that are more likely to complete your desired action, but Facebook will control what your maximum bid is.

If you don't want Facebook to set optimal bids for you, you'll want to opt for manual bidding. This option awards you full control over how much you're willing to pay per action completed. However, Facebook will provide a suggested bid based on other advertisers' behavior to give you a sense of what you should shoot for.

Delivery

Delivery type falls under two categories: standard and accelerated. Standard delivery will show your ads throughout the day, while accelerated delivery helps you reach an audience quickly for time-sensitive ads (Note: this option requires manual bid pricing).

Create your ad.

What do you want your ad to look like? It all depends on your original objective.

If you're looking to increase the number of clicks to your website, Facebook's Ad Manager will suggest the Clicks to Website ad options. Makes sense, right?

This ad option is broken down into two formats: Links and Carousels. Essentially, this means that you can either display a single image ad (Links) or a multi-image ad (Carousel) with three to five scrolling images at no additional cost.

A Links ad will be displayed like this:

A Carousel ad will be displayed like this:

Once you decide between the two, you'll need to upload your creative assets. It's important to note that for each type of ad, Facebook requires users to adhere to certain design criteria.

For single image ads, Facebook asks that users adhere to the following design recommendations:

• Text: 125 characters
• Ad Headline: 25 characters
• Image ratio: 1.91:1
• Image resolution (including CTA): 1080 x 1080 pixels

For multi-image ads -- also known as Carousel Ads -- Facebook provides the following design recommendations:

• Recommended image size: 1080 x 1080 pixels
• Image ratio: 1:1
• Text: 125 characters
• Headline: 40 characters
• Link description: 20 characters

Your image may not include more than 20% text. See how much text is on your image.

Keep in mind that these are the ad options for the "Traffic" objective.

If you selected "boost your posts," you'd be presented with different ad options like the Page Post Engagement: Photo ad. This ad has a unique set of design recommendations. To explore all of the ad options and their design specifics, refer to this resource.

Once you select an ad type, the Ads Manager will prompt you to identify how you'd like to display your ad. The options they provide are as follows: Desktop News Feed, Mobile News Feed, and Desktop Right Column.

Here's how each ad would appear:

Desktop News Feed

Mobile News Feed

Desktop Right Column

Be aware if your ad isn't associated with a Facebook page, you'll only be able to run Desktop Right Column ads. To leverage all three display locations, you can learn how to create a Facebook Page here.

Report on your ads' performance.

Once your ads are running, you'll want to keep an eye on how they're doing. To see their results, you'll want to look in two places: the Facebook Ad Manager and your marketing software.

Facebook's Ad Manager

Facebook's Ad Manager is a sophisticated dashboard that provides users with an overview of all their campaigns.

Upfront, the dashboard highlights an estimate of how much you're spending each day. The dashboard is organized by columns, which makes it easy to filter through your ads so you can create a custom view of your results. Key numbers like reach, frequency, and cost are readily available, making reporting on performance a no brainer.

According to Facebook, here are some of the key metrics to look for (and their definitions):

• Performance. Can be customized further to include metrics like results, reach, frequency and impressions
• Engagement. Can be customized further to include metrics like Page likes, Page engagement and post engagement
• Videos. Can be customized further to include metrics like video views and avg. % of video viewed
• Website. Can be customized further to include metrics like website actions (all), checkouts, payment details, purchases and adds to cart
• Apps. Can be further customized to include metrics like app installs, app engagement, credit spends, mobile app actions and cost per app engagement
• Events. Can be further customized to include metrics like event responses and cost per event response
• Clicks. Can be further customized to include metrics like clicks, unique clicks, CTR (click-through rate) and CPC (cost per click)
• Settings. Can be further customized to include metrics like start date, end date, ad set name, ad ID, delivery, bid and objective

Your Marketing Software

While there are certainly a lot of details to keep straight when planning a paid Facebook ad, it's important that you don't lose sight of the big picture. Reporting on clicks and conversions from Facebook is important, however, if you're using URLs with specific UTM codes, you have an opportunity to measure your ads' full-funnel effectiveness using your marketing software.

Tracking URLs will help your marketing software keep track of how many leads, or better yet, how many customers you've gained from your advertising efforts. This information is useful in determining the ROI of this source, and can also be used to inform your overall Facebook marketing strategy.

If you're a HubSpot customer using our ads tool, this process is already taken care of for you. You can also create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. All you'll need to do is plug in the URL, attach a campaign, and choose the source you want the URL to be attributed to in your Sources Report. Once your ad launches and you start getting traffic and conversions on your website, you'll be able to easily track how many visits, contacts, and customers you're generating.

from Marketing https://ift.tt/2jgf3ou

Amazon Great Indian Festival Sale: Apple, Samsung, OnePlus Phones Generate Rs. 750 Crores Sales in 36 Hours

Interestingly, customers showed keen interest in smart-home products, and the number of customers who bought smart lights with Echo was 10X more than last year.

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Flipkart Big Billion Days 2019 Sale Clocked 2x Sales Growth on Day 1, 3x Transaction Growth Marked During Early Access

Flipkart Big Billion Days 2019 sale that was kicked off on Saturday for Flipkart Plus customers, is touted to have registered two times sales growth on its first day compared to the open day of last year's festive sale.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2ov80io

Flipkart Big Billion Days 2019 Sale Clocked 2x Sales Growth on Day 1, 3x Transaction Growth Marked During Early Access

Flipkart Big Billion Days 2019 sale that was kicked off on Saturday for Flipkart Plus customers, is touted to have registered two times sales growth on its first day compared to the open day of last year's festive sale.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2ov80io

How to Productively Lead Your Team, from Musk, Bezos, and Other Founders [Infographic]

I think we can all agree: successful founders like Mark Zuckerberg, Elon Musk, and Steve Jobs are undeniably talented, innovative, and ambitious.

But there's something else they have in common, too -- they're all productive.

Good ideas, and the willpower to follow through on them, is one aspect of creating a successful business, but without the ability to avoid distractions, these founders likely wouldn't have been able to create such thriving companies.

To gather productivity tips and tricks from successful founders, Resume.io analyzed interviews, biographies, and blogs and put together the following infographic.

If you're aiming to effectively drive results for your team in 2020 or ensure your ideas come into fruition, keep reading to learn how some of the world's most innovative leaders stayed on-track.

from Marketing https://ift.tt/2mfu4gb

Google's Plans to Use DNS-Over-HTTPS Protocol Under Antitrust Probe: Report

Google plans to begin testing the new protocol -- that aims to stop hackers' ability to target websites -- with users of its Chrome browser next month.

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Blood, Money, Oil. And Clothes.

By BY VANESSA FRIEDMAN from NYT Style https://ift.tt/2mQYSo4

The Most Watched Editor at Fashion Week

By BY JACOB BERNSTEIN from NYT Style https://ift.tt/2owlNFA

Porn Sites Make a Return in India by Tweaking Domain Name

Global players have found a unique way to dodge the ban and are now being watched on millions of smartphones and computers across the country without any fear.

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Dropbox Spaces Launched, a Collaborative Workspace With Machine Intelligence for Desktop and Mobile

Dropbox is introducing Spaces, that lets users focus on important tasks at work and help them stay in sync with their teams.

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Microsoft Spots 'Nodersok' Malware That Turns PCs Into Zombie Proxies

Researchers at Microsoft have uncovered a new malware campaign that is infecting thousands computers across the world.

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Bard of Blood: Netflix Tests Limited Free Access in India for Shah Rukh Khan-Produced Original

Not sure if Bard of Blood is worth a Netflix subscription? Well, fret not. Netflix is offering limited free access to the first episode of its latest original series from India — produced by Shah Rukh Khan — without even having to sign up for the streaming service.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2ou2UmE

Flipkart Big Billion Days 2019 Sale: Today's Offers on Mobile Phones and Electronics

Flipkart Big Billion Days 2019 has finally unlocked offers on mobile phones and electronics as the sale enters its second day. We've handpicked some of the best offers you can grab on mobile phones, laptops, and other gadgets.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2nOyYRC

Facebook Libra Launch Could Be Delayed Over Regulatory Concerns, Executive Says

The launch of Facebook's Libra could be pushed back to tackle the regulatory concerns that have been raised around the world, the head of the organisation set up to oversee the cryptocurrency told Reuters.

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eBay CEO Devin Wenig Steps Down, Cites Differences With Board

eBay Chief Executive Officer Devin Wenig stepped down on Wednesday, citing differences with the company's recently revamped board, which is looking to sell some of its businesses amid pressure from activist investors.

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Tinder Owner Sued for Using Fake Profiles in Ads on Match.com

The owner of Tinder and OkCupid is being sued by US regulator for seeking to draw in potential subscribers with emails from fake users expressing interest in pairing up.

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In the Age of the Yellow Vests, Designer Jeans. Really?

By BY VANESSA FRIEDMAN from NYT Style https://ift.tt/2m6CS8f

Amazon Great Indian Festival, Flipkart Big Billion Days Sales to Offer Discounts on Phones From OnePlus, Realme, Samsung, Xiaomi, and Others

Flipkart Big Billion Days and Amazon Great Indian Festival sales are just around the corner. We've compiled a list of all the mobile phone offers revealed so far.

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Google Marks Its 21st Birthday With a Doodle: All You Need to Know

Google doodle today features a photo of a 90’s style computer with Google search page and date stamp for September 27, 1998, surrounded by confetti in Google colours.

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YouTube's New Initiative to Support Women Creators in India

The next generation of women creators on YouTube are moving beyond traditional verticals.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2nOL0uw

Facebook to Invest in Technology Startups in India

Ajit Mohan, the company's India vice-president and managing director, said Facebook is willing to make direct investments in technology startups in India.

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Airbnb Antarctic Sabbatical Announced, Where 5 Volunteers Will Be Chosen for Research Mission

Airbnb and Ocean Conservancy have announced the Antarctic Sabbatical, an opportunity for five passionate individuals to travel to Earths most remote continent on a first-of-its-kind scientific research mission in December.

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Amazon Great Indian Festival 2019 Sale and Flipkart Big Billion Days Sale: How to Safely Buy Electronics

Amazon and Flipkart are about to kick off their biggest sales of the year and we've prepared a simple guide to help you safely buy electronics online during these sales.

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Facebook-Backed Libra Group Pledges to 'Reassure' Regulators

The head of the Libra Association said Thursday the project's leaders would aim to "reassure" regulators who have voiced mounting concern over the virtual money.

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DoorDash Breach Exposes Data of Nearly 5 Million Users

DoorDash on Thursday said a breach of its system exposed nearly five million customers, eateries and "Dashers" to a data breach.

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Amazon Offers a Way to Delete Alexa Recordings Automatically

Amazon says it saves voice commands to improve the service. But the practice has raised concerns with privacy experts.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2nIVJqn

Samsung Finance+ Digital Lending Platform Launched in India

Samsung has partnered with New Delhi-headquartered DMI Finance to launch Samsung Finance+ in the country.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2ljsAkB

Amazon Great Indian Festival 2019 Sale and Flipkart Big Billion Days Sale: Everything You Can Expect This Year

The first round of online festive season sales from Amazon and Flipkart are just around the corner. We tell you what you can expect from this year's Great Indian Festival sale and the Big Billion Days sale.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lsNVbD

Circulated Order Staying Online Sale of Medicines to States, Centre Tells Delhi High Court

The Centre told the Delhi High Court Tuesday that it has informed all state drug controlling authorities about the interim order barring online sale of medicines.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lqweJH

Google Contractors Form Small Union in Face of Tech's Long Resistance

A group of nearly 80 in a Google office in Pittsburgh voted to join the United Steelworkers.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2n9Y0KV

Amazon Buys Cloud Startup INLT to Help Merchants Import Goods

Amazon.com has bought technology startup INLT for an undisclosed amount, the company told Reuters on Tuesday.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2l1CXJP

Kik Shuts Down Messaging App Amid Kin Cryptocurrency Battle With US SEC

Kik, a popular messaging app for young smartphone users, is shutting down as the company focuses on a legal battle over its cryptocurrency funding round.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mySkd0

YouTube Creators Hit by Massive Wave of Account Hijacks: Report

The YouTube account hacks said to be the result of hackers use phishing emails to lure victims on fake Google login pages.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lA8539

Spotify Adds Two New Playlists - On Repeat and Repeat Rewind - That Highlight Your Favourite Tracks

Spotify has launched two new playlists, On Repeat and Repeat Rewind - as the names suggest, the playlists resurfaces songs you've listened to and enjoyed before.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2l6buqr

Circulated Order Staying Online Sale of Medicines to States, Centre Tells Delhi High Court

The Centre told the Delhi High Court Tuesday that it has informed all state drug controlling authorities about the interim order barring online sale of medicines.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lqweJH

Google Contractors Form Small Union in Face of Tech's Long Resistance

A group of nearly 80 in a Google office in Pittsburgh voted to join the United Steelworkers.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2n9Y0KV

Amazon Buys Cloud Startup INLT to Help Merchants Import Goods

Amazon.com has bought technology startup INLT for an undisclosed amount, the company told Reuters on Tuesday.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2l1CXJP

Kik Shuts Down Messaging App Amid Kin Cryptocurrency Battle With US SEC

Kik, a popular messaging app for young smartphone users, is shutting down as the company focuses on a legal battle over its cryptocurrency funding round.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mySkd0

YouTube Creators Hit by Massive Wave of Account Hijacks: Report

The YouTube account hacks said to be the result of hackers use phishing emails to lure victims on fake Google login pages.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lA8539

Spotify Adds Two New Playlists - On Repeat and Repeat Rewind - That Highlight Your Favourite Tracks

Spotify has launched two new playlists, On Repeat and Repeat Rewind - as the names suggest, the playlists resurfaces songs you've listened to and enjoyed before.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2l6buqr

Circulated Order Staying Online Sale of Medicines to States, Centre Tells Delhi High Court

The Centre told the Delhi High Court Tuesday that it has informed all state drug controlling authorities about the interim order barring online sale of medicines.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lqweJH

Google Contractors Form Small Union in Face of Tech's Long Resistance

A group of nearly 80 in a Google office in Pittsburgh voted to join the United Steelworkers.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2n9Y0KV

Amazon Buys Cloud Startup INLT to Help Merchants Import Goods

Amazon.com has bought technology startup INLT for an undisclosed amount, the company told Reuters on Tuesday.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2l1CXJP

Kik Shuts Down Messaging App Amid Kin Cryptocurrency Battle With US SEC

Kik, a popular messaging app for young smartphone users, is shutting down as the company focuses on a legal battle over its cryptocurrency funding round.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mySkd0

YouTube Creators Hit by Massive Wave of Account Hijacks: Report

The YouTube account hacks said to be the result of hackers use phishing emails to lure victims on fake Google login pages.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lA8539

Spotify Adds Two New Playlists - On Repeat and Repeat Rewind - That Highlight Your Favourite Tracks

Spotify has launched two new playlists, On Repeat and Repeat Rewind - as the names suggest, the playlists resurfaces songs you've listened to and enjoyed before.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2l6buqr

Circulated Order Staying Online Sale of Medicines to States, Centre Tells Delhi High Court

The Centre told the Delhi High Court Tuesday that it has informed all state drug controlling authorities about the interim order barring online sale of medicines.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lqweJH

Google Contractors Form Small Union in Face of Tech's Long Resistance

A group of nearly 80 in a Google office in Pittsburgh voted to join the United Steelworkers.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2n9Y0KV

Amazon Buys Cloud Startup INLT to Help Merchants Import Goods

Amazon.com has bought technology startup INLT for an undisclosed amount, the company told Reuters on Tuesday.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2l1CXJP

Kik Shuts Down Messaging App Amid Kin Cryptocurrency Battle With US SEC

Kik, a popular messaging app for young smartphone users, is shutting down as the company focuses on a legal battle over its cryptocurrency funding round.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mySkd0

YouTube Creators Hit by Massive Wave of Account Hijacks: Report

The YouTube account hacks said to be the result of hackers use phishing emails to lure victims on fake Google login pages.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lA8539

Amazon Buys Cloud Startup INLT to Help Merchants Import Goods

Amazon.com has bought technology startup INLT for an undisclosed amount, the company told Reuters on Tuesday.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2l1CXJP

Kik Shuts Down Messaging App Amid Kin Cryptocurrency Battle With US SEC

Kik, a popular messaging app for young smartphone users, is shutting down as the company focuses on a legal battle over its cryptocurrency funding round.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mySkd0

YouTube Creators Hit by Massive Wave of Account Hijacks: Report

The YouTube account hacks said to be the result of hackers use phishing emails to lure victims on fake Google login pages.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lA8539

Samsung Finance+ Digital Lending Platform Launched in India

Samsung has partnered with New Delhi-headquartered DMI Finance to launch Samsung Finance+ in the country.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2ljsAkB

Google Won't Pay for News Links Under New French Law, to Stop Showing Snippets

Google said Wednesday it will not pay European media outlets for using their articles, pictures and videos in its searches in France, in a move that will undercut a new EU copyright law.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mVPW00

Spotify Adds Two New Playlists - On Repeat and Repeat Rewind - That Highlight Your Favourite Tracks

Spotify has launched two new playlists, On Repeat and Repeat Rewind - as the names suggest, the playlists resurfaces songs you've listened to and enjoyed before.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2l6buqr

Circulated Order Staying Online Sale of Medicines to States, Centre Tells Delhi High Court

The Centre told the Delhi High Court Tuesday that it has informed all state drug controlling authorities about the interim order barring online sale of medicines.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lqweJH

Amazon Great Indian Festival 2019 Sale and Flipkart Big Billion Days Sale: Everything You Can Expect This Year

The first round of online festive season sales from Amazon and Flipkart are just around the corner. We tell you what you can expect from this year's Great Indian Festival sale and the Big Billion Days sale.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lsNVbD

Google Contractors Form Small Union in Face of Tech's Long Resistance

A group of nearly 80 in a Google office in Pittsburgh voted to join the United Steelworkers.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2n9Y0KV

Amazon Buys Cloud Startup INLT to Help Merchants Import Goods

Amazon.com has bought technology startup INLT for an undisclosed amount, the company told Reuters on Tuesday.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2l1CXJP

Kik Shuts Down Messaging App Amid Kin Cryptocurrency Battle With US SEC

Kik, a popular messaging app for young smartphone users, is shutting down as the company focuses on a legal battle over its cryptocurrency funding round.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mySkd0

YouTube Creators Hit by Massive Wave of Account Hijacks: Report

The YouTube account hacks said to be the result of hackers use phishing emails to lure victims on fake Google login pages.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lA8539

Samsung Finance+ Digital Lending Platform Launched in India

Samsung has partnered with New Delhi-headquartered DMI Finance to launch Samsung Finance+ in the country.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2ljsAkB

Google Won't Pay for News Links Under New French Law, to Stop Showing Snippets

Google said Wednesday it will not pay European media outlets for using their articles, pictures and videos in its searches in France, in a move that will undercut a new EU copyright law.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mVPW00

Spotify Adds Two New Playlists - On Repeat and Repeat Rewind - That Highlight Your Favourite Tracks

Spotify has launched two new playlists, On Repeat and Repeat Rewind - as the names suggest, the playlists resurfaces songs you've listened to and enjoyed before.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2l6buqr

Circulated Order Staying Online Sale of Medicines to States, Centre Tells Delhi High Court

The Centre told the Delhi High Court Tuesday that it has informed all state drug controlling authorities about the interim order barring online sale of medicines.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lqweJH

Amazon Great Indian Festival 2019 Sale and Flipkart Big Billion Days Sale: Everything You Can Expect This Year

The first round of online festive season sales from Amazon and Flipkart are just around the corner. We tell you what you can expect from this year's Great Indian Festival sale and the Big Billion Days sale.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lsNVbD

Google Contractors Form Small Union in Face of Tech's Long Resistance

A group of nearly 80 in a Google office in Pittsburgh voted to join the United Steelworkers.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2n9Y0KV

Amazon Buys Cloud Startup INLT to Help Merchants Import Goods

Amazon.com has bought technology startup INLT for an undisclosed amount, the company told Reuters on Tuesday.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2l1CXJP

Kik Shuts Down Messaging App Amid Kin Cryptocurrency Battle With US SEC

Kik, a popular messaging app for young smartphone users, is shutting down as the company focuses on a legal battle over its cryptocurrency funding round.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mySkd0

YouTube Creators Hit by Massive Wave of Account Hijacks: Report

The YouTube account hacks said to be the result of hackers use phishing emails to lure victims on fake Google login pages.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2lA8539

Samsung Finance+ Digital Lending Platform Launched in India

Samsung has partnered with New Delhi-headquartered DMI Finance to launch Samsung Finance+ in the country.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2ljsAkB

Google Won't Pay for News Links Under New French Law, to Stop Showing Snippets

Google said Wednesday it will not pay European media outlets for using their articles, pictures and videos in its searches in France, in a move that will undercut a new EU copyright law.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mVPW00

Google Won't Pay for News Links Under New French Law, to Stop Showing Snippets

Google said Wednesday it will not pay European media outlets for using their articles, pictures and videos in its searches in France, in a move that will undercut a new EU copyright law.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mVPW00

Samsung Finance+ Digital Lending Platform Launched in India

Samsung has partnered with New Delhi-headquartered DMI Finance to launch Samsung Finance+ in the country.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2ljsAkB

Google Won't Pay for News Links Under New French Law, to Stop Showing Snippets

Google said Wednesday it will not pay European media outlets for using their articles, pictures and videos in its searches in France, in a move that will undercut a new EU copyright law.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mVPW00

Samsung Finance+ Digital Lending Platform Launched in India

Samsung has partnered with New Delhi-headquartered DMI Finance to launch Samsung Finance+ in the country.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2ljsAkB

Google Won't Pay for News Links Under New French Law, to Stop Showing Snippets

Google said Wednesday it will not pay European media outlets for using their articles, pictures and videos in its searches in France, in a move that will undercut a new EU copyright law.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mVPW00

Samsung Finance+ Digital Lending Platform Launched in India

Samsung has partnered with New Delhi-headquartered DMI Finance to launch Samsung Finance+ in the country.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2ljsAkB

Google Won't Pay for News Links Under New French Law, to Stop Showing Snippets

Google said Wednesday it will not pay European media outlets for using their articles, pictures and videos in its searches in France, in a move that will undercut a new EU copyright law.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mVPW00

Samsung Finance+ Digital Lending Platform Launched in India

Samsung has partnered with New Delhi-headquartered DMI Finance to launch Samsung Finance+ in the country.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2ljsAkB

Dries Van Noten and Christian Lacroix: A Collaboration 2-Step

By BY VANESSA FRIEDMAN from NYT Style https://ift.tt/2mQCCu4

The Collaboration to End All Collaborations

By BY VANESSA FRIEDMAN from NYT Style https://ift.tt/2mXQBht

Google Won't Pay for News Links Under New French Law, to Stop Showing Snippets

Google said Wednesday it will not pay European media outlets for using their articles, pictures and videos in its searches in France, in a move that will undercut a new EU copyright law.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mVPW00

Google Won't Pay for News Links Under New French Law, to Stop Showing Snippets

Google said Wednesday it will not pay European media outlets for using their articles, pictures and videos in its searches in France, in a move that will undercut a new EU copyright law.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mVPW00

Google Won't Pay for News Links Under New French Law, to Stop Showing Snippets

Google said Wednesday it will not pay European media outlets for using their articles, pictures and videos in its searches in France, in a move that will undercut a new EU copyright law.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mVPW00

Google Won't Pay for News Links Under New French Law, to Stop Showing Snippets

Google said Wednesday it will not pay European media outlets for using their articles, pictures and videos in its searches in France, in a move that will undercut a new EU copyright law.

from RSS Feeds | INTERNET - RSS Feed - NDTV Gadgets360.com https://ift.tt/2mVPW00

5 Types of Personality Tests to Help You Learn About Your Team

When I recently started a new project with a coworker with whom I don't often work closely, I immediately noticed some differences in how we communicate.

First, while I prefer to spend some time catching up and making small talk, she wanted to dive straight into the work. She also seemed more observant and thoughtful in her responses, which made her difficult to read, and I found myself wondering during our initial meeting, Does she like me? and Am I communicating my points clearly?

Additionally, I noticed she struggled to share responsibilities equally with me. She'd often make comments like, "I can just do this myself, if you want, and then we can go from there."

From my perspective, her behavior seemed cold, distant, and even a little rude. That is -- until we shared our DiSC profiles with one another.

My colleague is a strong CD. Here's an excerpt from her profile: "Because you have a CD style, you probably take an efficient, no-nonsense approach to your work. Like others with the CD style, you may come across as somewhat restrained and difficult to read when you first meet someone."

I'm an iS, so my profile, on the other hand, reads something like this -- "Because you have an iS style, you're probably a very warm and sociable person who reaches out to others with your friendly, laid back approach. You make time for casual small talk and tend to have an open-door policy."

After reviewing our DiSC profiles, our relationship quickly became stronger, and more efficient.

For instance, I recognized my colleague's desire to avoid wasting time with small talk, so I limited conversation unrelated to the topic at-hand. On the flip side, I noticed my coworker made a more genuine effort to create connection with me, beginning each meeting with "How's your day going?"

By understanding our strengths and weaknesses from an unbiased, test-based perspective, my colleague and I were able to understand why we work the way we do, and both of us became more open to the other's approach.

Personality tests are an undeniably useful tool for creating a stronger, more efficient team. Personality tests can help you learn about your colleagues' communication styles, preferred style of feedback, and even how to modify your own attitude towards personalities that might clash with yours.

Here, we've cultivated a list of five types of personality tests to help you learn more about your team members. You might already use some in your workplace, but others -- like the Love Languages quiz -- might surprise you.

1. Myers-Briggs

One of the oldest personality tests available, Myers-Briggs is a classic, dating back to the 1940's and inspired by Jung's personality theory. Essentially, the Myers-Briggs test separates people into 16 categories of personalities, providing insights into general strengths and weaknesses, desires and ambitions, communication styles, how people perceive you, and how you see the world.

For instance, let's say you find out your manager is an INTJ, described as "skeptical and independent, [and] have high standards of competence and performance."

On the other hand, you're a ESFJ -- "Warmhearted, conscientious, and cooperative. Want harmony in their environment, work with determination to establish it."

More likely than not, these insights can help you understand why conflict might arise between yourself and your manager. Perhaps your manager has difficulty delegating, and oftentimes ends up finishing projects herself rather than giving them to you. Since you're cooperative and desire harmony, you don't push back and ask for more tasks than you're given.

By better understanding each other, hopefully you and your manager can recognize the situation from an unbiased perspective. Your manager might realize, through her Myers-Briggs results, that she needs to lower her skepticism and trust you're capable of meeting high-expectations. At the same time, you might realize your warmhearted nature is holding you back from asking for more responsibilities, even though you know you can handle it.

Price: $49.95 USD on MBTIOnline.com 

2. DiSC Assessment

The DiSC assessment determines where you lie on four DiSC factors -- dominance, influence, steadiness, and compliance.

DiSC is one of the most popular and authoritative career assessments out there, and many companies, including HubSpot, encourage their employees to take it.

The DiSC asks you to complete a series of questions, and then provides you with a PDF report on your behavior and personality -- best of all, the report provides you with tips on how you might work better with others.

The DiSC profile can help you and your team members become more self-aware of each other's intrinsic motivations, and potential areas of conflict. Among other things, the DiSC profile provides you with information regarding your team members' communication styles and priorities.

For instance, you might learn your manager prioritizes connection, which is why she often begins 1:1s with casual small talk. In comparison, you might figure out your own personality values efficiency, which is why you feel antsy after five minutes of "wasted" 1:1 time. Figuring out these differences is the first step in solving for them.

Price: $64.50 per test for Everything DiSC Workplace® Profile. 

3. Holland Code Career Test

This 10 minute questionnaire measures your interest in six major job areas and uses psychologist John Holland's RIASEC model to provide potential career paths based on your interests. 

The test can help managers provide appropriate career guidance depending on an employee's workplace interests, and can help employees define a career path that would most likely make them happiest.

Ultimately, the test is meant to help employees' learn about their professional motivations and aptitudes before matching them with roles best-suited for their strengths.

Price: Free for basic report, $19 for full report

4. The 5-Minute Personality Test

If you've only got a few minutes to spare, this is a fantastic (and speedy) test to help you learn about your strengths and weaknesses and how they can be applied to the workplace.

After you fill out the worksheet, simply add up the numbers to figure out which letter (L, O, G, B) represents your dominant personality type -- this letter reveals your natural workplace strengths, weaknesses, and how you will respond in most situations.

The test results also include information such as motivations, communication and decision-making styles, and how you react to tense situations. For instance, an "L" (which stands for Lion) is known to make impulsive decisions, and in tense situations, takes command. A "G" (Golden Retriever), on the other hand, makes decisions slowly, and in tense situations, often gives in to opinions or wishes of others.

This information is undeniably useful if you have a few L's and a few G's on your team, and want to create space for both types of personalities to be heard.

Price: Free

5. The 5 Love Languages

More likely than not, The 5 Love Languages is the test you're most surprised to see on here. While undoubtedly useful for figuring out your romantic partner likes gifts or your best friend needs quality time, how can you use this test in a professional capacity?

Christina Perricone, Content Marketing Manager at HubSpot, addresses this discrepancy -- "Love languages are often overlooked when it comes to the work environment but they can tell you a lot about your team. The test is based on the idea that each of us has a unique way in which we receive love and appreciation from others."

"Since each of us is a complete person, there is often little variance between our actions at home and at work. The way someone accepts love in their personal life is similar to how they receive praise and criticism at work."

Perricone adds, "Love languages will help you understand the unique ways that your team members accept feedback and how they form close bonds with others. When applied, the end result is a tailored work relationship that promotes harmonious collaboration and psychological safety."

Since each of us will likely spend 1/3 of our lives at work, this makes sense -- why not go the extra mile to ensure each of your team members' feels appreciated for their work?

For instance, you might find some of your team members like words of affirmation, while others prefer receiving gifts. Perhaps, then, you put a package of cookies on one coworker's desk after she hits a workplace milestone, while you write a thoughtful note to another.

Price: Free

Ultimately, personality tests can help you uncover your own hidden motivations or perceptions of situations and can help you connect better with your team members, and lead better, as well. Try one (or a few!) of these to create a stronger, more engaged team today.

Additionally, check out 14 Free Personality Tests You Can Take Online Today if you're looking for free tests to advance your own self-awareness.

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A Bodega With Kale and Activism on the Menu

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The 11 Best Abandoned Cart Emails To Win Back Customers

It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened.

I had an impulse to purchase everything. The female empowerment mug? The wine tumbler? The pillow that said "Nap Queen"? I wanted it all. I added everything I liked to my cart.

$200. Let’s be honest, $200 was going to be hard to pull off. I left Amazon so I wouldn’t be tempted to complete the purchase.

My hesitation to check out triggered abandoned cart emails. An abandoned cart email is an email sent to customers who almost made a purchase to encourage them to complete their transaction.

Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast.

Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. He says, "First off, if you're doing any kind of shopping cart abandonment you're way ahead of the game. Currently, only 19% of even the top 1,000 ecommerce companies engage in any kind of shopping cart abandonment recovery. Which is interesting, given that up to half of the customers who abandon their carts will complete the purchase when asked."

Here, you’ll find abandoned cart email templates to get you started, plus effective abandoned cart email examples to inspire your own.

Abandoned Cart Email Template

To build your abandoned cart emails, you can find templates in any email marketing tool. Tools like Squarespace, Wix, or HubSpot will have templates to help you get started. For instance, you can use a pre-made template for the layout, but customize the message, images, and design. Here’s an example template from Wix:

Image source: Wix

The messaging in abandoned cart emails is fairly simple. Below is an outline of the basic structure:

• Snappy subject line
• Introduction text
• Items left in the cart
• Offer or discount
• Checkout button or call to action (CTA)
• Reviews or social proof
• Closing text

While this outline is helpful if you’re sending one abandoned cart email, you might consider a drip campaign for your cart recovery emails. A drip campaign is a series of automated emails.

For an abandoned cart workflow, the emails could be structured like this:

• Email 1: Cart reminder (sent a few hours after cart abandonment)
• Email 2: Follow up (sent a few days later)
• Email 3: Promotional discount (sent a few days after email two)

According to Omnisend, a series of emails works 63% better than a single email for abandoned cart emails.

Whether you send one email or implement a full drip campaign, there are a few best practices to keep in mind when planning an abandoned cart email. For example:

• Timing: Send your abandoned cart emails within a few hours after a customer abandons their cart. For example, if you work at a company like Zappos, and someone doesn’t complete their purchase, you might send an abandoned cart email anywhere from three to five hours after they leave your site without completing a purchase.
• Personalization: Abandoned cart emails should be personalized to the customer you’re sending them to by including the items that were left in their cart and addressing them by name.
• CTA: Your abandoned cart email should encourage customers to complete their purchase. For example, the CTA might be something like "Buy Now" or "Resume Your Order."
• Copywriting: The copy should be snappy, concise, and compelling. Great copywriting is interesting enough to entice someone to complete their purchase. See some examples below.
• Subject line: Your subject line should be interesting enough to get people to open the email. For example, using something like discounts, humor, or questions could intrigue the customer enough to click. If you wanted to include a promotional offer, your subject line could be something like "20% off all purchases."
• Social proof: You can use reviews and testimonials to strengthen your branding and create FOMO (fear of missing out) among customers who abandoned their cart. For example, including reviews in your abandoned cart emails for specific products can tempt someone to purchase.

Best Abandoned Cart Email Examples

1. Whiskey Loot

Image source: Really Good Emails

Whiskey Loot’s abandoned cart email utilizes unique and engaging copywriting to entice customers to complete their purchase. They include a list of reasons to purchase their whiskey, provide answers to frequently asked questions, and use clean design to draw your eye to the CTA. With this abandoned cart email, the customer has all the information they might need to complete a purchase.

2. Peel

Image source: Really Good Emails

The best element of Peel’s abandoned cart email is the free shipping offer. Not only do they encourage customers to purchase what’s in their cart, but they also include an incentive for buyers to add more items to their cart and complete checkout. In addition, this is a classic layout for an abandoned cart email: intro text, items in cart, CTA, questions, and footer.

3. 23andMe

Image source: Really Good Emails

Short, sweet and to the point, 23andMe has an abandoned cart email with only a few elements: introduction text ("Don’t forget to order your kit"), CTA ("Order today"), and closing text offering answers to questions ("Have additional questions?"). With this email, customers won’t get distracted by extraneous information and will focus on the action 23andMe wants: purchase completion.

4. Dyson

Image source: Really Good Emails

In this example, Dyson does several things very well:

• They use clear text that is helpful and fun to read. For example, "All is not lost" and "We saved the contents" let the customer know that Dyson wants to be helpful.
• They include an image of the product and list the item still in the customer’s cart.
• The add a sense of urgency. The text, "Your basket for this promotion was saved, but the offer is only for a limited time" creates a sense of importance about this purchase.
• They include two CTA buttons. This allows customers on mobile to see a CTA button even as they scroll down. These buttons make it easy to complete their purchase at every touchpoint.

Overall, this email includes the right elements, while also showcasing a sleek, clean design that makes it easy to read.

5. Virgin Atlantic

Image source: Really Good Emails

In this example, Virgin Atlantic uses engaging text and three CTA buttons to encourage customers to complete their purchase. The personalized intro text, "Smiles Davis, you’re so close…" makes customers feel like they’re being spoken to directly, while also reminding them how close they are to travel.

This email also includes flight information, so they have everything they need to make a purchase. When writing your own abandoned cart emails, this is a good example to follow because it takes away any roadblocks for the customer.

6. Ugmonk

Image source: Really Good Emails

Ugmonk uses a different approach to their abandoned cart email. They focus entirely on personalization, making it seem like the owner and designer is reaching out directly to answer any questions. Plus, this includes two in-line CTAs so the customer can finish checking out instantly if they want. This is a simple approach that your target audience may prefer.

7. Drop

Image source: Really Good Emails

Drop’s abandoned cart email is a good example because of its use of images and copywriting. Drop creates urgency in the bolded text "ends in 19 days." After they create urgency and include their CTA, they also add other items that the customer might be interested in based on what’s in their cart. This is a good strategy to get the customer back on their site browsing other items they might want, hopefully turning into a completed purchase.

8. Google

Image source: Really Good Emails

This is a perfect example of an abandoned cart email because it includes every element: Great copywriting, clear CTA, personalization by showing the customer’s cart, and urgency. With text like "Going, going, (almost) gone" and "Our popular items sell out fast" customers are engaged. They also feel compelled to complete their purchase so they don’t miss out. This email closes with a CTA to answer questions and subscribe to their product updates. Again, Google focuses on ensuring the customer feels like they don’t want to miss out on anything.

9. Target

Image source: Really Good Emails

Target takes a different approach in their abandoned cart email by offering a discount on the items in the customer’s cart. The text "New price alert" and "Time to check out" make it hard to walk away. But if that approach doesn’t work on their customer, Target also includes similar items to get their customer browsing and shopping again.

10. Casper

Image source: Really Good Emails

What I love about this example is that Casper uses social proof. Word of mouth and reviews are becoming increasingly important in the world of marketing. When people don’t complete a purchase, it might be because they haven’t finished their research. Casper’s abandoned cart email makes it easy for the customer to pick up where they left off in regard to their research. Plus, it includes snappy text and clear CTA buttons that entice the customer to continue shopping.

11. Dote

Image source: Really Good Emails

Funny, interesting text is the way to your customer’s heart. Dote excels at it with humorous copywriting. In their email, they say "Your shopping bag has abandonment issues" and "Save these items hours of therapy and give them a loving home." This text is entertaining, which makes the brand compelling to its customers. This example showcases how to use abandoned cart emails to illustrate your brand’s personality and create brand enthusiasts. Plus, this is short, sweet, and to the point, making it easy to continue shopping.

11. Moschino

Image source: Really Good Emails

The bottom of Moschino’s email is unique because it includes information on secure payments and easy returns. For clothing ecommerce businesses, these are some of the top reasons that customers don’t want to make a purchase online. With their abandoned cart email, Moschino is trying to quell any doubts and take away any reason for hesitation. In addition, they also list the items in the cart and use clear CTAs.

Undoubtedly there are many different approaches to the abandoned cart email. We suggest A/B testing different variations to see what works for your audience. Do they prefer personalized emails? Discounts? Humorous text? It’s important to find out.

Abandoned cart emails can create brand enthusiasts and delights customers at every touchpoint. With stellar copywriting and branding, you can earn your customer’s trust and loyalty.

Want to learn more about ecommerce marketing? Check out our ultimate guide.

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